Presenting a lecture by the recipient of the 2012 Pollay Prize, honouring intellectual excellence on marketing in the public interest:
Dr. Madhubalan Viswanthan, Professor of Business Administration, University of Illinois, Urbana-Champaign, takes a bottom-up, in-depth view of subsistence-level communities. His pioneering, decade-long research provides unique insights into how low literacy and low income affect the way people think, feel, and build relationships in marketplaces. He will discuss how these insights help design solutions and create enterprises in subsistence market places.
Friday, March 30, 2012
3:30 – 5:00pm
Sauder School of Business, DL 125