Recently, I have found an interesting blog titled “living as greenies” written by Akina who attempts to enhance readers’ awareness of environmental protection. His blog makes me recall the concept of sustainability which is talked about in COMM101.
Writing in the “Coca-cola is going green?”, Akina shows that Coca-cola is trying to be a leader in sustainability. This goal can be accomplished by improving water efficiency and reducing emissions of greenhouse gases, according to Akina. Doing so ensures both quality and “eco friendly products”. As the firm’s image is linked to sustainability, marketing becomes word-of mouth, which in return enhances brand recognition. Like Akina says, the purpose of following the trend is to heighten the company’s visibility and thus drive sale.
The behavior of keeping sustainable also fits the definition of business ethics. When the Coca-cola produces eco product, the firm’s interest as well as the society’s goes to the same direction. Not only does Coca-cola catches more customers’ attention, but the public benefits from the environmental friendly community. Therefore, everyone ends up with a better life.