creating. sharing. learning.
Why only focus on conveying a message through your own social media profiles when you could be leveraging the social influence of your fans and followers to significantly amplify the effect? It is now obvious that brand evangelists have enormous power to affect and potentially boost sales, however, the trouble is in determining who these […]
When it comes to incentives, nothing beats winning a $50,000,000 Lotto Max jackpot. When I stumbled across this particular post from Be Remarkable on my Facebook newsfeed I was struck with how simple, yet genius the idea was. Within seconds of seeing my friend had liked the post, I followed suit and made a comment in […]
When it comes to crises online, usually brands want to avoid them at all costs; however, in the case of Hurricane Sandy, this was and still continues to be one major crisis where the power of social media needed to be harnessed to broadcast rather than downplay the situation. Once power was lost in millions […]
“Never be afraid to put aside a good thing to achieve a great thing.” After attending a presentation this past week by Alfredo Tan (Direct of Marketing Solutions at Facebook Canada), I left with my mind spinning with ideas, inspiration and a better understanding of the evolution of how we as humans connect online. It […]
“Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.” To say that Felix Baumgartner is an extreme athlete that has a “zest for life” is an understatement. This 43-year-old Austrian skydiving expert recently broke three world records, becoming the first person to break the […]
After just discovering The Fancy this morning I feel both shocked, delighted, and annoyed. Shocked that I have been missing out on what seems to be the future of online shopping, delighted that a site so perfectly thought out and designed now exists, and annoyed that this may just be my new favorite addiction (adios […]
Are click-through-rates really a thing of the past? Just try convincing marketers of that. Facebook’s new undertaking to convince marketers that click-through rates don’t matter is, in my opinion, quite bold. To most marketers CTR is presumably a standard measure of an online ad’s performance, or has been to date. However, with new research […]
“Pinterest: where women go to plan imaginary weddings, dress children that don’t exist, and decorate homes they can’t afford.” Ironically enough, this quote was found from a pin on a board titled “Define Pinterest – ADDICTED”. It made me laugh and at the same time caused me to reflect a little deeper on the underlying […]
As members of Gen Y, it is fair to say most of us have been conditioned to head straight to Google when we’re looking for specific information. But what if the next evolution of the search engine actually provided direct answers to our questions rather than just spitting out results? That is exactly what Facebook’s […]
Everyday we are faced with hundreds of decisions. Some of them we make subconsciously, while others we contemplate for days. I bet you’ve rarely woken up one day and spontaneously decided to get a tattoo. This is obviously due to its irreversible nature, but when it comes to other not-so-permanent decisions why are we so […]