When I was planning to use the A&W coupons I received in the mail to buy lunch today, I saw a poster in their store unit advertising their new product, the Grandma Burger! I was really surprised to see this because they just launched the new Uncle Burger not too long ago.
The Grandma Burger is different from the rest of the family burgers – this one is a prime rib burger. The slogan for this new product is “Upgrade your taste buds to first class” – inviting consumers to try the top-of-the-line burger. A&W appears to be introducing more and more higher-end products, as exemplified with the Uncle and Grandma burgers. I wonder what they will come up next? The burger is priced at $3.99, no significant difference in price in relation to the family.
But why is it called the Grandma Burger, and not, say, the Aunt Burger? In my opinion, since the Uncle Burger is the only burger not made of just plain beef, the prime rib burger should be named accordingly – the Aunt burger. I imagined the Grandma Burger with somewhat similar characteristics or ingredients with the Grandpa Burger, but that’s not the case.
There’s a significant difference with the packaging of the Grandma Burger. While all the A&W burgers are packaged in silver wrapping, the grandma burger is wrapped in gold – another emphasis on the premium of the burger. In addition, just like the Uncle (Sirloin) Burger, the labelling of the Grandma Burger emphasizes less on “Grandma,” but more on “prime rib” by using a bigger font with the latter.
Consumers have been wanting a Grandma Burger, so they came up with an online petition. Although I didn’t order the Grandma Burger today, I would give it a try in the future.
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