How to build Relationships with Social Influencers

Building relationships with social influencers is hard and tricky as it is neccessary to sound genuine in order to really build a relationship. Often times businesses put themselves in a precarious position when they believe they can buy influence like any other channel. However there a couple business can do to foster good business.

1. Connect with their social media platforms to start an initial contact – see what they like and what they post. Its important to get to know the social influencer you are targeting

2. Help promote their events that they are involved in

3.Share your own opinions to their content and ask for their expertise

4. Be helpful and try to develop a two way relationship by introducing influencers to other

5. Provide them with some exclusivity rather than monetary gains. If you want them to get an early peak at a new food item or something


Identifying Social Influencers

Identifying Influencers isn’t an exact science and there are numerous ways to identify the right influencers for your company. However, there are a number of categories that companies can form a metric in order to search for the right kind of influencers.

1. They have Massive Reach – this can be gauged by their affiliates, the number of followers or friends and how many social media channels they are active on.

2. The Production of Content – content creation keeps people engaged and the frequency allow people to come back and forth to the influencer. Creating the right content and variety is also key.

3.They Listen and Reply – churning out content constantly is an important feature but it is crucial that they listen and provide compelling information to users. This can come in the form of retweets, linkedin discussions and replying to user feedback to content and

4. Natural Recruiters – often key influencers might be involved with advocating a certain theme and often push for events related towards their aims. (eg. volunteering for conferences or technology)


Social Media: What are key influences and why they matter

In the vastness of the social media, its often easy to overlook and be tempted by the number of opportunities to connect with people. Businesses often find it difficult to look for ways to reach out to these audiences but often times, people create barriers towards business entities and therefore key influencers come into play.

Key influencers are extraordinarily important to business firms looking to branch out to social media because of the potential they have to reach audiences in a non-biased format. People find it much easier to connect with other beings and having a key influencer would add a little more credit and reputation to the firm’s business.

Key Influencers also create lots of up to date content that enable repeat viewers. Business often give a robotic almost planned form of outputs while key influencers are spontaneous and free flowing.

While targeting key influencers should always be a goal for, identifying them is always a difficult task due to a number of characteristics. Thats why in my next blog I will address how to identify the right key influencer for you.