Building relationships with social influencers is hard and tricky as it is neccessary to sound genuine in order to really build a relationship. Often times businesses put themselves in a precarious position when they believe they can buy influence like any other channel. However there a couple business can do to foster good business.
1. Connect with their social media platforms to start an initial contact – see what they like and what they post. Its important to get to know the social influencer you are targeting
2. Help promote their events that they are involved in
3.Share your own opinions to their content and ask for their expertise
4. Be helpful and try to develop a two way relationship by introducing influencers to other
5. Provide them with some exclusivity rather than monetary gains. If you want them to get an early peak at a new food item or something