Smartphone Spotlight: How to Kiip your customer engaged!

The mobile smartphone platform continues to become an intriguing field for marketers to look to exploit. However, smart phones excel in short bursts and customer often multi-tasking when this happens. Kiip looks to change all that by formulating a kind of integrated rewards program that helps companies bridge the gap with every day users.

The concept seems simple enough. Play a game or complete a workout or even get a highscore and you’ll get a reward like a free product or a coupon. The potential of this kind of advertising is it captures the customer attention when their most receptive to a reward and even more likely to claim it. Combined with location tracking information, you could essentially get reward from a store just a few minutes away from you after completing your workout.

While still in its infancy, it already has big companies behind it like Pop Chips, Best Buy and Disney seeking to find ways to engage customers. It definitely has the potential to be more engaging then current e-coupon strategies that firms have been scratching their heads over. With Groupon demonstrating an unstable business model with group purchasing for coupons, Kiip may just have the answer to engaging the growing population of mobile users.

Only time will tell how receptive customer are to this type of engagement but who doesn’t want a refreshing bottle of water as a reward for a nice workout 😀

Kiip – Everyday Victories from kiip on Vimeo.

Smartphone Spotlight: How Smarphones represent a new Internet Playground

Technology continues to shape the world we live and its hard to imagine these days what it would be like to not own a smartphone anymore. At first, it was all about being able to check you emails on the go for businesses but as internet speeds go faster and phones got more capable, mobile internet searching has been growing to a largely significant margin. While the effect differs in every country, internet searching through mobile devices as a whole has made a sizable increase. It is also interesting to note internet search habits are particular popular in Asia

It has become so large that it becomes the next battlefield for companies to find ways to monetize users through mobile search. As you may know, mobile devices offer a significant challenge to companies looking to monetize the search. Google ads for example are much harder to implement due to the differences of sizes of mobile devices and creates challenges on how many paid ads can be displayed. Mobile user behaviors differ from what kind of things they prefer to search for during their travels. They also differ in a number of following ways:

1) There is a lack of white space and more collapsible widgets – this influences the way content can be displayed as well as how many ads can fit on a page.

2) Finger tapping – although an obvious one, its often an easy mistake to forget how small the screen actually is and the difficulty for precision clicking. An easy solution is large clickable items but at the cost of an already small space on mobile devices.

3) Ads – Mobile remains a frustrating experience for advertisers as the reduced space sometimes forces them to move the advertising to different parts of the web.