A new report by the Cable and Telecommunications Association for Marketing has found that almost half of all Canadians are now watching TV shows or movies online. As well, one in three are considering cancelling their TV services. Most home viewing is still done the “traditional” way, but the Internet is quickly changing that. The most popular online viewing sites are YouTube, Netflix, and iTunes.
Consumers enjoy watching content online because they can choose to view what they want, when they want. In addition to allowing them to customize their content viewing, online streaming comes at a greatly reduced price – and in the cases of file-sharing services like torrents – free. The use of technology as alternatives for traditional ways of doing things may not be totally successful, however, as seen in the unimpressive growth of the E-book market. However, the Internet can deliver video content to users with a closer similarity to how a television delivers its service compared to how an E-book acts for a paper book. As the digital age progresses, it is probable that the use of the Internet will be a viable substitute for television subscriptions.
Source: Mediacaster Magazine
I agree the use of Internet is taking over some of the TV shared market, but there is still a market to the broadcasters, since videos on youtube or movies on netflix can never be complete substitutes to TV programs.