Giddyup!
Cam Frick wrote a blog that talked about Gordie Dutka’s blog on Product Placement. I always thought product placement was blatant and obvious, somewhat like this farcicle example in the movie ‘Wayne’s World’: Cam talks about the “Junior Mint” Seinfeld episode as product placement, and this is something I never even noticed. I began to think, if things […]
Devon Hardie made a blog which talked about how bad it was that companies were marketing their products as ‘green’ and ‘environmentally friendly’, which is true… it is bad. The question is, can you blame them? The blog talks about how there are companies who market their water bottles as environmentally friendly because they use […]
With ads in TV shows , newspapers, billboards, magazines, radio programs, bus stops and on the internet, consumers see hundreds, even thousands of ads a day. There was a time when a single ad could have a huge impact on consumers. Take for example this iconic Marlboro cigarette ad from the 1950’s which over two […]
If you can market your product so that consumers think it is something they need instead of something they want, then it doesn’t matter what you’re selling because you will be successful. Marketing isn’t just about advertisements, its about what consumers think when they see your product and developing the product so consumers want it. […]
One day after seeing a moving company throw away cardboard boxes after unpacking them, Marty Metro was inspired to begin a business that connected people who had used boxes to people who needed boxes. In 2002 he left his job as an IT consultant and opened Boomerang Boxes, a retail store in L.A. that sold […]
Several years ago McDonald’s introduced coffee to their restaurants hoping to attract customers from competitors with low prices. The product was branded as an alternative to other pricy and somewhat pretentious cafes with adverts like the McDonald’s Unsnobby Coffee TV ad: In October of this year McDonald’s made public the decision to build on the McCafe line […]