Alibaba is one of the most successful E-commerce firm in China, In one way of speaking, Alibaba is better than other competitive firms such as Amazon and EBay simply because it has a much larger business volume. Last year, Alibaba has turnover as 1700 million American dollar, which exceeds the sum of Amazon and EBay’s turnover.

Alibaba’s great success is not happened accidentally. Ma Yun, the originator of Alibaba, has spotted e-commerce’s chance far before online purchasing is accepted in people’s mind in China, and kept building his firm foundation for over 10 years before Alibaba is known by many people. In a financial show, Ma Yun talked about very early time when he started the company, he said that he was not worried at all at time people all calls him psycho and his friends and family did not support him for doing it, because he believe that he will succeed. This is the one greatest appearance of leadership. With his strength and leadership, Alibaba has became the biggest online service firm and many of its product are well-known and trusted.

Alibaba has a clear and special value proposition. It offers a website that makes purchasing more fair and convenient for consumer and creates opportunities for small quantity sellers. Alibaba distinguish itself from other competitors with large quantity of goods and broader target group.