Cultural Jam Assignment

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The Original Ad A recent advert for Gap Kids latest campaign was sent out to customers in the U.K. that has been labelled as sexist, creating a large commotion of promoting gender stereotypes. In particular, this advertisement encouraged traditional gender norms that many have worked hard to leave behind. Though the advertisement was intended to promote Gap’s new Back to School collection, depicting both boys and girls in comfortable bright clothing, it wasn’t the clothes that came under fire. The ad featured the tagline that referred to boys as “Little…read more