Hi eMarketers: looking forward to c2, Monday, 6pm. A reminder of the agenda follows below. We will be doing hands on work on website auditing and monitoring. You will need your laptops for this. You will typically work in pairs on this. You do not need to pair up with someone from your team, although you may choose to do so. It can be good to switch off during the session to find new partners, as you practice the exercises, using different companies and industries, not only your own for the project.
Note the other deliverables for tomorrow. You should all have your blog created and listed to the blogroll – so far, about half of you have done this, thanks. I would expect that you would all have a first blog post up by early this week, if not already.
You should also ensure that you are signed up to PulsePress for in-class postings. See the instructions provided previously.
At about 8.30 tomorrow, I will circulate around each of the 8 groups, and want to discuss your project outline with you. I know that this is a bit tricky, as you are only in c2 – but with compressed courses we have to get you moving. You should aim to e-mail me something in writing before the class to enable a structured discussion. Even if it includes some Qs that is ok. The intent is for me to be able to give you some feedback, and for you to have the basis of a workplan.
Slides will go up sometime before class, but you should not need to print them.
Finally, given that your book/article or topic review is due by c3, you should have your theme picked. If you are struggling with this, talk to me at the end of class 2.
Lots going on, I know, but with only 5 classes for the whole elective we need to rock and roll forward. If you are systematic about it then you will find it works through nicely. But a rapid start is important.