New campaign by Benetton, continuing its controversial approach but for a meaningful cause. http://unhate.benetton.com/
kenwei is discussing. Toggle Comments
Benetton aims to leverage social media to amplify this campaign influence by spending half of budget on digital this time.
http://www.independent.co.uk/news/world/europe/obama-kisses-chavez-benetton-pins-its-hopes-on-trick-pictures-and-social-media-6263369.html
In close look hot Benetton did Guerrilla campaign in Paris. http://www.youtube.com/watch?v=8xwrQPzsvTs&feature=relmfu
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paulcubbon
Drew
kenwei 1:38 am on November 18, 2011 Permalink | Log in to Reply
Benetton aims to leverage social media to amplify this campaign influence by spending half of budget on digital this time.
kenwei 1:38 am on November 18, 2011 Permalink | Log in to Reply
http://www.independent.co.uk/news/world/europe/obama-kisses-chavez-benetton-pins-its-hopes-on-trick-pictures-and-social-media-6263369.html
kenwei 12:45 am on November 21, 2011 Permalink | Log in to Reply
In close look hot Benetton did Guerrilla campaign in Paris. http://www.youtube.com/watch?v=8xwrQPzsvTs&feature=relmfu