There are hundreds of reasons that can explain Coca Cola is such a successful product: unique taste, brand image, commercials  that  are starred by celebrities…Apparently, packaging should be added on this list since it did help Coca Cola to attract millions of consumers. Packaging is an important situational factor which can influence buyer’s decision. If a […]

Marketing to win an Oscar

Posted by: | January 16, 2011 | Leave a Comment

      As  the  Academy Award is coming soon, Fox Searchlight recently announced that it will release Screen Actors Guild screeners on Itunes Stores. They will give a code to 100,000 SAG members, which allow these members to download the HD version of 127 hours, Convictions, and Black Swan from Itune Stores. By doing so, the company hopes that these […]

Hello world!

Posted by: | January 12, 2011 | 1 Comment

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