Life and death of pagers

Posted by: | February 22, 2011 | 4 Comments

When I decide to write something about product life cycle, I began to ask myself: what kind of product has a short life cycle? Then it suddenly occurs to me that these little black pagers were once very popular when I was a child, but now they almost vanish from the mainstream market. The introduction stage […]

STP in Space Tourism

Posted by: | February 9, 2011 | 2 Comments

Space tourism might be one of the industries that target at smallest segments of consumers. Up to date, only 7 tourists all over the world have been to the space. Apparently, space tourism companies use a highly concentrated segmentation strategy. In my opinion, this concentrated strategy is reasonable since the segement consumers are very profitable and attractive despise […]

My Buyer’s Remorse—-MACBOOK AIR

Posted by: | February 2, 2011 | 2 Comments

3 years ago, when I got my Macbook air, I can’t describe how excited I was! It looks really cool, and the laptop is so thin that I can put it in the envelope. My expectations of the new laptop was extremely high, and I was really satsified since it is really eye-catching—-my friends kept telling me […]

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