TV on the Radio
November 29th, 2011Ok, so maybe the title I chose is a little miss leading but the band is fantastic so I decided to stick with it anyway. “You mean this wont be about the alt-rock supergroup behind Return to Cookie Mountain?”, yes, that’s exactly what I mean. This post is actually in response to Kazandra Pangilinan’s post about marketing on the radio. She talks about the numerous techniques markets apply to communicate their message without visual aid. Some obviously do this more effectively than others but we won’t go into the finer points of audio theatrics here.Kazandra argues that companies must perceive these ads as being successful on the grounds that they appear to draw a continual investment from them. But how effective of a medium is radio really?
Realistically the only time i listen to the radio (voluntarily) is in the car, and that’s because my car is too old to have an auxiliary audio input. As products like the iPhone and services like internet radio broadcasting have gained popularity the noises filling the air around (and in) our ears have changed. The greggman blog goes into detail in the article The Death of Radio about how podcasts and other mediums that weren’t available in the past can now be made by anyone with a computer. Radio will undoubtedly continue to exist well into the future but does this mean companies should continue to pour money into marketing across a medium with a dwindling audience? I think it is definitely time companies reconsidered the way radio advertising is handled. Perhaps sponsoring a radio program rather than interrupting it? Who knows.
