In 2004, I graduated from the University of Ottawa with a degree in Electrical Engineering and started working at General Dynamics Canada, a leader in the Aerospace and Defense industry. After working there for almost a decade I felt that I had obtained invaluable technical knowledge, developed interpersonal skills, and honed my abilities to solve [...]
Continue reading Why an MBA You Ask? The occupy movement is understandable from the perspective of the guy that listened to his parents, went to school, worked hard, got good grades, took on debt and sought a University degree in order to find a decent job that would hopefully pay enough to buy a house, raise a small family, and retire comfortably. [...]
Continue reading Occupy Wall Street Synopsis: For my project I choose to review a Forrester research report written by Megan Burns, Harley Manning, and Jennifer Peterson who work as customer experience professionals. The title of the report is “Customer Experience Maturity Defined” and it summarizes the results of interviews with companies from several industries in the United States including airline, [...]
Continue reading Customer Experience vs. Strategy Whiteboard You might not be old enough for this…Think back about eighty years ago -just around the time the Great Depression was about to end- and think about how large your family was. Specifically, think about the number of brothers and sisters you had growing up. Perhaps you were the eldest or maybe you were right [...]
Continue reading The Inter-Generational Time Warp Ever thought about buying a grand piano on eBay? How about buying a car online? All it took was a few less than stellar experiences with online clothing purchases in the late 1990′s to make me believe I would never make online purchases again. Fast forward to 2008 and I found myself perusing online ads [...]
Continue reading eMarketing the Audi R8 Perhaps you’ve heard of the Joint Strike Fighter program? It is a single engine fighter jet manufactured by Lockheed Martin at the cutting edge of air defense, offense, and stealth reconnaissance. It has been officially branded the F-35 Lightning. The F-35 was designed to replace the General Dynamics F-16, Fairchild Republic Thunderbolt A-10, McDonnell Douglas [...]
Continue reading Why I want to Work for Lockheed Martin