From Tedx, YouTube:
Close your eyes and picture an engineer. You probably weren’t envisioning Debbie Sterling. Debbie Sterling is an engineer and founder of GoldieBlox, a toy company out to inspire the next generation of female engineers…
See entire video…
FYI —
This toy line started as a Kickstarter project launched September 2012
And here is a YouTube from UpSide called “Girls and Engineers”