In recent months, Canada has loosened its regulations with regards to what constitutes “Canadian content” for broadcast on Canadian channels. Faye Ginsberg’s reading in the second week of this course prompted me to want to dig a little deeper into the topic of indigenous sovereignty in Canadian media. I wondered whether any part of this new definition of “Canadian content” reflected the First Nations/Native elements of Canada’s population. Interestingly, the first hit after a simple Google search was the Idle No More Movement.
Although I didn’t find any answers regarding the definition of “Canadian Content”, the movement is an interesting one insofar as First Nations/Native people used the power of social media to prompt the mobilization of people behind the cause.
It’s worth a look for anyone who might be interested in First Nations and social media. It’s also worth searching up the hashtag #idlenomore on Twitter, Instagram, and other social media sites.