Culture Jam of Nine West Ad

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ORIGINAL AD This ad from shoe retailer Nine West was part of a campaign that ran in all 600 of its stores and in magazines. It targeted women aged 25 to 49 and was one of three “occasion-themed marketing” advertisements. Other occasions included “First Day of Kindergarten” and “Anticipatory Walk of Shame”. The ads are clearly meant to be edgy – Nine West’s senior VP of marketing was quoted as saying: “The ads take on a traditional strategy of suggesting occasions for shoes, but with an extra added flair. ‘We…read more