Health librarians “connect, inform, promote”

This short video produced by the Toronto Public Library Foundation is a bulls-eye and a model for health librarians who want to do some effective public relations in their hospitals and health care agencies. Here, after donors view this 31 sec. video, the connection between making a donation and seeing the library as an agent for social change will be self-apparent. This is precisely what the Medical Library Association (MLA) and the Canadian Health Libraries Association should partner on: a public relations campaign to promote health information professionals as agents of social change. Absolutely vital!