“Keep up with the literacies [of social media]…not the technologies”.
Howard Rheingold (2008)
This list is an early draft of top competencies needed to become a social media-literate librarian. Murphy & Moulaison (2009) have written a fine document on this topic, and related the framework back to the ACRL information literacy competencies.
Top Ten (10) Social Media Competencies for Librarians
- Understand, explain and teach others about the main principles and trends of web 2.0 (and library 2.0)
- List major tools, categories and affordances of social networking sites
- Apply social media to solve information problems, and communicate digitally with users
- Use social networking sites for promotional, reference and instructional services in libraries
- Navigate, evaluate and create content on social networking sites
- Follow netiquette, conform to ethical standards and interact appropriately with others online
- Explain copyright, security and privacy issues on social media sites to colleagues and user communities
- Understand the importance of identity and reputation management using social media
- Explain related terminology such as collaboration 2.0, remix and open source
- Renew social media competencies, advocate for institutional strategies and policies and build evidence base in social media
See also Emerging technology librarians, Information literacy, Social media landscape and Web 2.0
Also: 
Top Ten (10) Social Media Competencies for Librarians [continually updated wiki version]
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Hi, Dean. I think this is a good list. Thanks. My only comment would be on item #1. If you’re explaining social media to someone else, using a term like “web 2.0″ might make a person look a little 2000-and-late. It’s largely out of favour now, I think, and I rarely hear people use it – but maybe I’m wrong.
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I agree web 2.0 is contested but out of favour? Not according to the literature:http://scholar.google.ca.ezproxy.library.ubc.ca/scholar?hl=en&q=%22web+2.0%22&as_sdt=2000&as_ylo=2010&as_vis=0
This is a good overview and I think probably very useful for someone re-entering the job market or looking to update their skills for employment.
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Looks great Dean! I don’t think Web 2.0 is out of favour, especially for those just jumping on the SM bandwagon now. Many libraries are just beginning to take advantage of Web 2.0 tools. When Web 3.0 is the term everyone is using, then it may be passe. I think #10 is one of the most important ones, getting some libraries to buy-in can often be the challenge.
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