“Shoemaker Puma attempts to quantify environmental impact of its business” by Chris MacDonald, blogger for the Canadian Business website. Discusses the step Puma has taken to make its Environmental Profit & Loss Account  (E P&L) more transparent to the public. Puma has conducted the information by attempting to quantify different numbers of units (such as greenhouse gas emission and other pollutions made) by making them all in dollar forms, showing the pollution and impact Puma makes on the environment, therefore calculating what its environmental bottom line would be. Although theres one big problem with this analysis, as Chris points out. As how do you quantify the price of a loss of a species? Or of what value would you place on the price people are willing to spend on a beautiful scenery?

I found this article fascinating, as it pin-points the fact that they’re major flaws with the calculations economists make on analyzing the data’s, by always quantifying intangible values into numerical numbers. As a business student i understand the reason of doing so is for the sake of a easier calculation, but this also shows that not everything has its maximum price, as everyone has different values on different things.

Although Puma’s attempt on making its Environmental Profit & Loss Account  (E P&L) more transparent may be yet perfect, but it is certainly heading towards the right direction of a more “Green” brand, therefore improving its brand image. Moreover, showing Puma being more aware and taking on a better role of the Corporate Social Responsibility it has to offer to the society.