K-12 Online Conference

Just making sure you all know about this.  Lots of great information and interesting discussions.

http://k12onlineconference.org/

October 30, 2008   1 Comment

Music Listening Survey

So far there are only 3 responses to the survey, so the results are not very meaningful.  I will keep an eye on it and post information if it materilaizes.

October 13, 2008   1 Comment

Research Help

If you are looking for some market research to help with your A1, look here:

http://toby.library.ubc.ca/subjects/subjpage1.cfm?id=262

There is a wealth of information 🙂

October 8, 2008   2 Comments

Mobile Technologies is now Open

You will need a google account to contribute to discussions.

http://sites.google.com/site/mobiletechnologiesproject/

Happy viewing!

October 5, 2008   5 Comments

Assignments Unveiled?

I figure if I am confused, chances are good that others are too. (at least that’s what I tell my students)

I am having difficulty deciphering the assignments.

Assignment 1 is to be a written piece in an analytical format that will will consider a market environment or a specific venture.  My assumptions follow: (which may be totally off base)

  • this is to be a researched piece with appropriate citations (APA)
  • it will use narative form similar to the articles we have been reading
  • it can consider *any* market or venture

Assignment 2 is a group project about the assigned market presented in some interactive online way

Assignment 3 is the Pitch of the venture written about in Assignment 1

How close am I?

September 24, 2008   2 Comments

Multifaceted

I found this Education Channel Partners report which had a very nice section at the end about how to evaluate products. It has a very clear focus on sales and marketing, which my experience is the most difficult part to get right. So rather than the cube, I will use this multifaceted approach.

http://www.siia.net/education/webcasts/06-28-06/ECP_ExecSummaryandSampleProfile.pdf

The product I have looked at is also unique in that it was created as part of a government contract. I chose it because it is one of the best music education sites I have ever encountered. You can look at it here Sound Junction

Education Market Emphasis The Sound Junction site is geared toward K-12 education as well as homeschoolers and could be appealing to some post secondary institutions

Target Education Contacts In the end user category, target contacts in this case would be Technology Coordinators, Curriculum Coordinators, teachers, students, and parents. In the development category, the site was written in conjunction with the Associated Board of the Royal Schools of Music in the UK.

Sales & Marketing Methodologies & Activities From browsing the site and looking at the user base, I would say that they were likely to have used sponsorships, strategic partners, and also email/blogs as a marketing methodology.

Staffing The site appears to have moderators which implies staff. In the design phase they employed a Technical development company, Atticmedia Ltd. It was commissioned by Culture Online, part of the Department of Culture, Media and Sport, of the UK Government.

Geographic Field Sales Coverage Area This product seems to be aimed mostly at the UK, but is also appealing to any English speaking country which is connected to the Internet.

Product & Service Offerings Sound Junction offers Online curriculum, professional development, educational video’s, and games. In addition they also offer alternate ways to browse their site, with their journey mode. They have lessons online and content that was created by commissioned artists.

Purchasing Options It’s free! (and there is nothing for a fee on the site)

September 19, 2008   1 Comment

Marketing Speak

I have just looked at Recombo 2005 and also Ingenia.

What I saw with Recombo was a very unfocused pitch, obviously made by a sales/marketing guy.  I don’t think there was a buzz word he left out.  I started making a list of them because it made me laugh.  Here are a couple of my favorites:  productization, (huh?) interoperability, bet the company.  Also his “focus, focus, focus” speech sounded like it was straight out of a bad how to book.  As far as I could tell, the only “focus” he articulated was his mission “to be a 100 million dollar company.”

There is an existing product but there is no pay off in terms of investment.  No competitive analysis was provided, there is no clear offering that would make IBM or anyone else buy the company. IBM has been marketing and selling software and hardware solutions for over 50 years.  I find it hard to believe that Recombo is providing any value that IBM could not reproduce on their own.  There are economies of scale to think of.  IBM has the staff, the infrastructure, the expertise already in place.  Why would they think of buying a company like Recombo, unless there were people, (customers or staff) or a product that they couldn’t attract on their own.

The CEO  of Ingenia was considerably more articulate, she had done her homework and at least came off sounding intelligent.

Ingenia is selling a service rather than a product, which in itself forces a more articulate discussion.  If they are trying to sell expertise, one would hope that the person doing the selling could sound like an expert.  The one thing that caught my attention was that it seemed like they couldn’t make it at home, so they are trying to find somewhere they can make it. (Vietnam)  Not the greatest business model in my mind.

My money goes with neither company.  I can’t see either one making it.

Carolann

September 8, 2008   12 Comments

One More Time

I am taking my 6th and 7th MET course this term, and writing one more introduction.

I teach music K-7 in North Vancouver, BC. While I was trying to decide what I *really* wanted to be when I grew up I was a: Bank Teller (too boring), Office Manager (no room to grow), database designer (design is fun, but they always want you to stay and run the system), export manager (interesting, but would have been more fun to travel than send things), and a system manager for a VAX (if you know what that is, you are old like me!) So I come by the leaning toward computers honestly, and I use them as much as possible in my teaching, and I’m the IT contact for my school.

I have a degree in Marketing and Management, so the business side of the class doesn’t intimidate me.  I’m looking forward to “boot camp” and the opportunity to learn.

I took a really nice picture to include here, but realized that I left the cord for my camera in California on vacation last week, so this is from last winter of me with my dog, Andante.

I am (also) quickly becoming frustrated with how slow this server is. It took me over 10 minutes to get this post started. I hope this issue gets resolved quickly. I gave up trying to look up what tags I was supposed to use, (I’ve been waiting for the page to load for 5 minutes now. Hopefully I came close.

You can contact me at carolannf AT gmail DOT com

September 3, 2008   4 Comments