Corporate Jingle and Venture or Marketing Pitch – does one affect the other?

I don’t know if I’m introducing the “Corporate Jingle” a little too early in this course, or if it is part of a marketing pitch that should, should not be part of the pitch process or have I opened a can of worms by stating that I think a corporate Jingle should be part of a pitch campaign?

Case in point,

As a young kid growing up in the Interior of BC, we lived in a community 2 hours drive, north of Spokane Washington, 90 percent of our TV programs came out of that city. KXLY  TV is one that comes to mind, don’t remember the rest.

To this day, 48 years later, I still remember the jingle of two elderly ladies as they sang, “when you dis-co-ver oil… call Boyle… If you tap the notes on the keyboard of a piano, it should sound something like this. First, find middle C then follow the notes for the jingle. When (middle C) you (F) dis (G) co (A) ver (b flat) oil (C) call (b flat) Boyle (A) let the word Boyle resonate for a couple seconds. Does anyone remember hearing that jingle?

To get you to sing the jingle properly is not part of my pitch, but in my opinion, I believe that a Jingle develops an immediate auditory connection as a marketing strategy for the End User. If introduced correctly during the pitch campaign, investors have another reminder of the pitch, the product or service that they can relate to. Possibly even an image of the person who developed the jingle or the day and time it was seen in the board room. (I hesitate to mention that advertising costs money and some businesses may not be financially able to afford TV or radio spots.) I remember Jed, firing his shot gun at some food and saying to myself back then, “I wonder if he knew to call Boyle?”

Just because there is a catchy tune, does it mean a successful business venture, obviously not. But, at least the investor remembers a previous experience to it. If it’s catchy enough and heard often enough, would it persuade an investor to lean in that direction? Everyone is hearing it… I also ask, “Is a Marketing pitch part of the Venture pitch? Are they the same thing?  Is one embedded in the other?”

Let’s look at “life could be a dream sweetheart….” you know you’ve heard that before. What comes to mind? How about, “Home Depot – you can do it, we can help.” What a GREAT line, it implies that, “you CAN do it.” I know lots of wanna-be Home Reno types who are into it knee deep and have no idea how to get out.

thanks, ddp

September 15, 2008   1 Comment

Ellen Wu’s Introduction

Hi everyone,

This is my 9th MET course. I’m hoping to finish my MET degree next summer after I take ETEC 590 (Graduating Project) in May 2009. I know it’s still early but I feel like I can start celebrating already! I am excited about this course because it looks at educational technologies from a business perspective, which is different from the other courses I’ve taken in this program. In this course, I hope to understand the business of e-learning and discover and develop the entrepreneur in me.

I was born in Taiwan and immigrated here when I was 15. I went to high school in Richmond and have lived here ever since. I have a B. Sc. from UBC (computer science major), a B. Ed. from UBC in secondary education and a TESL certificate from UBC. I have TOCed in Vancouver and Richmond and taught at a few different schools in Richmond. I am currently a full-time ESL teacher in Richmond. As an ex-ESL student, it’s been a wonderful experience sharing my language learning experience with my students and their parents. I’m also fluent in Mandarin, which helps in communicating with Chinese parents and beginning Chinese ESL students who cannot speak a word of English.

Right now, playing badminton is my favourite pasttime. I’m not a skilled badminton player, but it’s definitely good exercise for me. Whenever I have time, I also play games on my computer and on my Wii. Since I’m quite the game lover, I’m also interested in learning more about commercial learning technologies that are fun and beneficial to learning.

I look forward to working with all of you ^_^

Ellen

September 4, 2008   3 Comments

Lucky to find this course!

Hello everyone, I’m new to the MET program, and thrilled to have found this course.  Last month I wrapped up a 7 month dream trip with my partner, mainly to Ecuador/Colombia, and France.  Now, with the return to high school teaching (physics 11 and 12), I’m looking forward to implementing some changes.  Going into September I made my teaching load half time, and ordered a tablet PC (touch screen laptop that I’ve been impressed by at Math Teacher Conferences) with the intention of profiting from a commercial education venture.  THEN I found this course!  I expect it to help me be more specific about the “commercial education venture”.  I’ve created time to pursue something (reducing to part time teaching), obtained the resources to help make it possible (Tablet PC), and will find information to help make it happen (this course).  I’m ready to go!

My email for this course (specially created due to the blog insecurity) is dychko522@gmail.com

With my partner in front of the White Cliffs of Normandy

With my partner in front of the White Cliffs of Normandy

September 4, 2008   1 Comment

One More Time

I am taking my 6th and 7th MET course this term, and writing one more introduction.

I teach music K-7 in North Vancouver, BC. While I was trying to decide what I *really* wanted to be when I grew up I was a: Bank Teller (too boring), Office Manager (no room to grow), database designer (design is fun, but they always want you to stay and run the system), export manager (interesting, but would have been more fun to travel than send things), and a system manager for a VAX (if you know what that is, you are old like me!) So I come by the leaning toward computers honestly, and I use them as much as possible in my teaching, and I’m the IT contact for my school.

I have a degree in Marketing and Management, so the business side of the class doesn’t intimidate me.  I’m looking forward to “boot camp” and the opportunity to learn.

I took a really nice picture to include here, but realized that I left the cord for my camera in California on vacation last week, so this is from last winter of me with my dog, Andante.

I am (also) quickly becoming frustrated with how slow this server is. It took me over 10 minutes to get this post started. I hope this issue gets resolved quickly. I gave up trying to look up what tags I was supposed to use, (I’ve been waiting for the page to load for 5 minutes now. Hopefully I came close.

You can contact me at carolannf AT gmail DOT com

September 3, 2008   4 Comments

Another “old timer” …

Hi all:

My name is Joey (short for Joanne).  I’ve been working at BC Institute of Technology for a number of years where I have also studied and taught courses in computer technology, and conducted applied research projects in information technology.

My main interest is in the direction of education, and educational technology which led me to the MET program. The experience has been a many-splendored thing (like Cheryl, I am another struggling old-timer) — humbling, thought-provoking, enlightening, and very enjoyable.  I can’t believe that I’m nearing the end.  This term I am taking my 9th and 10th MET courses, and there is still so much to learn!

As others have observed, while educational technologies are not a silver bullet there are so many opportunities in which they can be applied well.  Through this course I want to gain some insights into how to best integrate my experience in business and systems analysis with the business of e-learning.  I am looking forward to working with and learning from all of you.

September 3, 2008   2 Comments

Gillian’s Intro

Hello, everyone. 

I am currently taking my 6th and 7th MET courses (522 and 531) this term.  I hope to finish MET next summer, if all goes according to plan (and we know what happens to plans sometimes!).

I work for a K-8 DL program in New Westminster, BC; however, we use very little technology in the program so I don’t have much in the way of a technology background. That means that both 522 and 531 are really going to push me out of my comfort zone.  However, I’m looking forward to this course, as the delivery and content are both new and highly interesting to me.

I have a 13 year old son (communication has been reduced to grunts) and an incredibly supportive husband.  When reading the various introductions, I noticed a lot of references to Kamloops; we love to go to Sun Peaks, and try to get in as much skiing time as possible every winter.

You can reach me at sonnannAtgmaildotcom

 

September 3, 2008   4 Comments

Introduction – Joe Dobson

Hi Everyone,

Seems like a great mix of folks in this course.  I teach ESL at Thompson Rivers University in Kamloops.  I’ve been here for the past several years – initially I was teaching Japanese, but last year changed departments.  Previously I lived in Sapporo, Japan for a number of years.  I’m originally from Vancouver, so I haven’t ended up all that far away thus far.

I’m new to the MET program and am looking forward to being on the other side of the fence again.  The use of technology in language teaching has grown exponentially over the years and I’m interested in tapping into its potential uses much further.  I’ve been using Moodle and Wimba primarily – but not in any overly creative way.  I’m currently taking 511 along with this course.

Looking forward to the course and getting to know you all better.  My email address is jdobson (at) tru.ca.

Bests,
Joe

September 3, 2008   3 Comments

Fetya’s intro

Hello everyone!  It’s been really nice getting to know you all through your posts and pictures…what an intersting group of people! 🙂

My name is Fetya and I’m originally a Montrealer, now living in Seattle … two great cities!

I’ve just transfered my MET degree from Concordia University to UBC, yet I still have a load of courses to complete.  I’m very eager to get started and am particularly curious about this class.  My interest in ed tech stems primarily from my personal learning style and the advantages I’ve appreciated through learning “online”.  I believe that in due time, educational technology will make learning accessible for people who are otherwise not catered to in the traditional system… I’m excited to take part in making this change happen!!

I am also taking 511, 512 and 531.  Feel free to contact me at faten.alarabi@gmail.com.

Best of luck and ‘bon courage’!

September 3, 2008   3 Comments

Introductions, M1, Kampschuur

Hello:

Today am celebrating the one week birthday of my daughter.  For the next eight months I am on parental leave and will also endeavour to complete the MET program with 521, 522, and 531 this term and two electives next term.  During this time I will also make an attempt at getting into some semblance of shape to participate in my third Ironman next August.

I am Faculty with Kwantlen Polytechnic University, and as a Chartered Accountant I teach for the professional accounting bodies and participate in the development of programs as a designer and content expert.

I reside in South Surrey and can be reached at [edited so no longer in proper format / spamming] marc[underscore]met@shaw.ca and here is a little clip of our triathlon adventures.

Am now tired from trying to figure out “proper form” for the e-mail and working around non-functional menu buttons in the editor.  Think this evening I can call it a tie – Marc 1, Technology 1.  Look forward to sharing this adventure with you and the applications of learning technologies that we will encounter in the course (including this blog).

Cheers, Marc

September 2, 2008   6 Comments

Hello from Zilong

Hi all,

My name is Zilong Zhai, I born in Shanghai and now lives in Richmond, BC. I am the administrative coordinator of CTCMA (College of traditional Chinese medicine practitioners and acupuncturists of BC), and take care of registration and exam development.

This is my last course in the MET program, but my first course within a weblog environment! From WebCT, BlackBoard Vista to Weblog, the MET program keeps developing, but is always for the only goal: To Improve the relationship between technology and learners. Compared to WebCT or BlackBoard Vista, I believe weblog can greatly facilitate the online discussion.

Though I am not an instructor or course designer, I always find a lot of chances to integrate learning theories and instructional technologies I learned in this program into my daily work, like mandatory safety courses, workshops or exam development. So I am eager to learn more in this attractive course. I look forward to working with you and wish you all the best.

Best regards,

Zilong

The photo is My wife and I in Boracay, Philippines

September 2, 2008   4 Comments

Introduction – Drew Murphy

Hello to everyone!

I’m a secondary school teacher with over 20 years experience (wow, that sounds old!!).  And I’ve been involved with technology in some shape or form for most of that time.  I really enjoy exploring ways to make technology work in classrooms.  I find that now more than ever is such an interesting time to be an educator and to imagine new ways of learning and interacting through technology.

Specifically, I’m a technology/business teacher at Chatelech Secondary in Sechelt, BC.  I teach and manage an in-school online program called Planning 10 and Portfolio. In this program I’ve been experimenting with online teaching methods and applying a variety of 2.0 tools.  I’ve also had the opportunity to participate in designing the online learning system we use at our school.  Tons of fun!

When I’m not playing with technology, I’m coaching my son’s soccer team (or he’s coaching me about the latest Halo 3 developments), renovating something in the house, or reading books on teaching and technology.  Both my wife and I are teachers and so the conversation is often about school and tech stuff.  Actually, she’s looking forward to discussing this course with me.  Should be interesting???

I can be reached at dmurphy@sd46.bc.ca.  I’m looking forward to meeting everyone online.

September 2, 2008   2 Comments

Intro PS

Wow, I was so excited to finish my first ever blog post that I forgot to add my email: I can be reached at andyballantyne@rogers.com.

Whew! Laura

September 2, 2008   No Comments

Introduction – Laura Macleod

Hi all

I’m Laura Macleod. This is my first semester as a MET student and I’m looking forward to the program. I’m based in Toronto, where I work in educational publishing (textbooks for higher education, no comments about textbook prices please!). I’ve spent my whole career to date in educational publishing – right now I’m in charge of lists in history, English, and sociology, although I’ve also worked on assorted other social science and humanities subjects over the years.

My goal for the program – and certainly in this class – is to try and get a glimpse of where education is going. I don’t think books are going away anytime soon, but I do think the landscape we all work in is shifting and I think there’s some amazing opportunities to marry technology and education. I doubt I’ll be retired in time to miss all the coming excitment so I figured it was time to roll up my sleeves and see what it’s all about.

The picture below is me and my family in NYC last summer. It’s surprising hard to find a picture of yourself when you’ve got kids and dogs!

 

Looking forward to getting to know you all.

Laura

September 2, 2008   4 Comments

Introduction – Crystal Pullman

Hi everyone!

This term is my first as an MET student, and I’m enrolled in four courses this term and four courses in January. I graduated from my BA (Honours English, Honours Contemporary Studies, and a minor in Criminology) and my BEd in June and have enjoyed the few months I’ve had off this summer. I am from Ontario, and have just moved down to California with my partner who is now working for Google.

I’ve found that just logging into all of my courses today seems a bit overwhelming, so if anyone has any tips for the courses I’m enrolled in, I would appreciate it (511, 512, 522 of course, and 531).

So far California has been a nice place to live, but unfortunately I have found that I can’t work down here, which is why I decided that the MET through UBC seemed like a great opportunity.

I look forward to working with everyone! My email is crystal.pullman@gmail.com.

– Crystal

Note – The picture below is of one of my classes in Italy from April

                                        My grade 4 class in L'Aquila, Italy

September 2, 2008   2 Comments

Introduction – Jarrod Bell

Hi there, my name is Jarrod Bell. I work in School District 60: Peace River North as the Principal of Technology for the district. I’m just transitioning from my previous job as a physics and computers teacher as well as educational technology itinerant for the district. Here is a shot of me above the Peace River between Hudson’s Hope and Fort St John taken last October.

I’ve been fortunate to work with people like Gerry Paille and David Vandergugten on many projects including moodle, wireless writing project, wordpress, DL etc. I’m excited to see the course is in a WordPress blog as I’ve switched over all my district public sites to WordPress (really simple to do and free if you have a web server).

We’re providing our teachers with Moodle space and have even started selling curriculum courses built in moodle to other districts. This is a major reason I am interested in the ventures course as it appears to be something that will only get bigger with how the current BC legislation is reshaping distributed learning.

You can reach me at jkbell@telus.net

Looking forward to working and learning with everyone!

September 2, 2008   4 Comments

Introduction- Katherine Lithgow

Hi all,

This is my second last course in the program. I’ve never taken any sort of business course before so am looking forward to this.

I’m currently working with the Centre for Teaching Excellence at the University of Waterloo where I work with instructors in the Faculty of Applied Health Sciences, In addition I coordinate the eportfolio activities here on campus.

I have 2 daughters- one heading off to her second year in university, and my youngest who has just finished her first day in Grade 12.

Looking forward to the term. I can be reached by email at klithgow/at/uwaterloodotca

Cheers

Katherine

September 2, 2008   1 Comment

Introduction – David Wees

Hi all,

Already made my first oops! and tried to do my introduction as a comment on someone else’s intro.  Hahaha.

Anyway, this course seems like it is going to be very exciting and a lot more practical than my previous two courses in the MET degree which were heavily entrenched in educational theory.

I’m a mathematics teacher, and have spent the last 6 years living and working abroad.  My first stay was in Brooklyn, NY where I taught inner city youth and learned all about classroom management.  I moved onto London, England where I taught in an international school.  I now work in Thailand in another international school called ‘Ruamrudee International School’.

My interests, outside of teaching mathematics, are in developing web applications and websites, bicycling to and from work (bit of a trick in London), and hanging out with my family.  I’m particularly interested in developing what are called modules for the Drupal web platform and playing around with fun Flash and JavaScript mini-applications.

My profile of work I’ve created so far is available to view at my blog.  It contains a collection of things I’ve played around with from a variety of different web programming languages and applications.

You can contact me at davidwees AT gmail DOT com.

Riding an Elephant in Chiang Mai

Riding an Elephant in Chiang Mai

September 2, 2008   4 Comments

Melissa’s Introduction

Hello,

My name is Melissa Anders. I am originally from Montreal, but moved to Vancouver a year and a half ago, following my partner who got accepted to Law School at UBC. This semester, I am taking my 8th and 9th courses in the MET program, this course as well as ETEC 531. I can’t believe I am so close to the end of the program already.

As an elementary school teacher, I have always been interested in the role technology can play in assisting in teaching young students to read. The majority of programs I have used when helping students with reading difficulties have all been in book format. I am interested in exploring what computer or internet based programs do or do not exist.

I look forward to working with you all and getting to know you better over the course of the semester.

September 2, 2008   2 Comments

Intro – Michael Peterson

 

I’m really excited to be starting this course.   I worked directly with the MET program in 2005/06, and had the pleasure to meet both our instructors at that time – I was very impressed.

 

I have a degree in Political Science, and about 10 years experience working mainly with entrepreneurial programs in the post-secondary sector.  The opportunity to do a business boot camp with these instructors was too good to pass up.

 

I visited Ottawa earlier this year and was very interested in the production of the Afghanistan exhibit at the National War Museum.  During this course, I hope to look at learning ventures attached to museums and cultural institutions. 

 

I can be reached at michael.peterson@ubc.ca

September 2, 2008   3 Comments

Hello from David Vogt

Hi everyone!  David Vogt here.  I’m one of your co-instructors.  What I love about this course is how much I learn from all of you.

I’m looking forward to meeting and interacting with you all.  Please tell us a little about yourself in your introduction. There’s more about me further on in Module 1.

You can email me at: david DOT vogt AT  ubc DOT ca

This is photo is me upon hiking to Machu Picchu last October:

David @ Machu Picchu

August 29, 2008   1 Comment

Welcome to ETEC522, please introduce yourself!

Hi all. Welcome to ETEC 522.

This is a place for introductions and getting started.

I’m David Porter (davidp), a co-instructor for this course. You can reach me by email at –> dporter at bccampus.ca

Porter1_bw.jpg

Please add your own introduction. Include any web sites or bio info that you like. Add a photo.  Give us your coordinates for any direct follow up by email.

Tell us your interest and/or experience with the theme of this course, and expectations you have for it. We’re really looking forward to navigating the venture terrain with you.

As a convention for posts in this module, please use these tags:  

introductions, M1, your last name.  

You’ll begin to see our tag cloud for this course grow and segment as we add posts and additional tags.

d.

August 26, 2008   5 Comments