Ingenia’s Business Pitch

As the director of e-learning BC and co-chair of Canadian E-learning Enterprise Alliance, Ramona (the director) leads a team of highly educated consultants and designers in her business. She exults confidence and shows that she has the expertise to back up her business by developing “guru” status and speaking in various important e-learning conferences around the world.

Ramona presents a feasible business proposal by backing up her findings with statistics presented by IDC to show that there is still continued growth in e-learning services. However, she’s honest when she speaks of the various challenges that lie ahead, including the lack of market at home and limited marketing and development funds. Taking business into Asia is a risky move, especially into developing countries like Vietnam, where one’s investment may not be protected by the government. However, Ramona turns this problem into an advantage by stating the fact that there is less competition in e-learning services in Vietnam and there’s a strong desire for education in large cities, where many young learners reside. Also, even though Ingenia is a young company, it has a strong clientele at home and is establishing its reputation and services in Indonesia and Vietnam. On top of that, Ingenia has also partnered up with an established software company in Vietnam that is funded by the government and will likely work with reputable universities that are expanding in Vietnam.

Ingenia’s Vietnam pitch is an adventurous move for the company and its investor as it will take money abroad to Vietnam. Although this investment pitch is well-prepared and the company does have a good reputation in the business, I would still like to see more detailed breakdown of how Ingenia will enter the Vietnam market. How will they research and create materials that are tailored to Vietnamese students or learners? Will language and cultural difference be a problem? How many universities or government agencies will really need e-learning services that are offered by Ingenia? In other words, how big is the e-learning services market in Vietnam and how much will it expand in the foreseeable future? What’s the perception of e-learning in Vietnam and does the government has plans to promote e-learning to the general public? These are some of the questions investors will have to consider before joining Ingenia on this Vietnam adventure.

September 13, 2008   No Comments

Ellen Wu’s Introduction

Hi everyone,

This is my 9th MET course. I’m hoping to finish my MET degree next summer after I take ETEC 590 (Graduating Project) in May 2009. I know it’s still early but I feel like I can start celebrating already! I am excited about this course because it looks at educational technologies from a business perspective, which is different from the other courses I’ve taken in this program. In this course, I hope to understand the business of e-learning and discover and develop the entrepreneur in me.

I was born in Taiwan and immigrated here when I was 15. I went to high school in Richmond and have lived here ever since. I have a B. Sc. from UBC (computer science major), a B. Ed. from UBC in secondary education and a TESL certificate from UBC. I have TOCed in Vancouver and Richmond and taught at a few different schools in Richmond. I am currently a full-time ESL teacher in Richmond. As an ex-ESL student, it’s been a wonderful experience sharing my language learning experience with my students and their parents. I’m also fluent in Mandarin, which helps in communicating with Chinese parents and beginning Chinese ESL students who cannot speak a word of English.

Right now, playing badminton is my favourite pasttime. I’m not a skilled badminton player, but it’s definitely good exercise for me. Whenever I have time, I also play games on my computer and on my Wii. Since I’m quite the game lover, I’m also interested in learning more about commercial learning technologies that are fun and beneficial to learning.

I look forward to working with all of you ^_^

Ellen

September 4, 2008   3 Comments