I am pitching a new software, Instant On…
I am pitching a new software, Instant One-Sheet, which is a cloud-based software that allows the user (film producer or student) to create a high quality and aesthetically polished one-sheet and extended web-based proposal.
To learn more, please see my
Venture Pitch (password: etec522)
Thanks and looking forward to your feedback,
Eva
Paula Poodwan 2:29 pm on November 29, 2012 Permalink | Log in to Reply
Hi Eva,
Both of your pitches are so well done to the point that it felt like I was looking at a real, professional venture pitch instead of a fictional one that was made for an assignment. The CEO is so credible and that definitely helps assure potential investors that there is a real need for this kind of product.
Your venture pitch is very thorough, especially with the details of the Revenue Projections, market strategies and the Ask and Return. It is a good idea that you emphasized these areas because I believe most people — when looking at Instant One Sheet – will be concerned of the narrow market Instant One Sheet has.
Even with your well presented pitches, I’m still not convinced and I still think that the market of Instant One Sheet is quite limited. How often will one user use the product? It takes a while to produce one film so I will say the average client may use Instant One Sheet once or twice a year. In that case, is it worth buying?
I really enjoyed watching and reading your venture! I’m treating it as a real one because it seems extremely realistic and viable.
jenniferschubertubc 11:13 am on November 30, 2012 Permalink | Log in to Reply
Hi Eva,
Well, you certainly can tell that you are in the industry! What a well-created elevator pitch. It provided just enough information to hook my interest and make me look forward to navigating the venture.
It is highly evident that you have done your research here. Such a thorough breakdown of investment allocation would put any potential investor’s mind at ease. I thought the use of conservative numbers in your projections only worked to your advantage, not diminishing your ask with a smaller market share, but enhancing it by reiterating the confidence that you believe you will reach more. That section was so very well-worded and presented, which spoke again to the confidence and belief in the product and venture.
Thank you so much for providing thorough descriptions at the very beginning of the pitch in terms that anyone, including those outside the industry, could understand. It seems a simple thing, but many people forget that their potential investors may not be knowledgeable in lingo of a particular industry. This can turn potential interest away.
I also applaud your efforts to provide both student and professional pricing! Students have so many fees and expenses to worry about. Affording them a little extra cushioning can really help. (A little goes a long way…) I think this would also perk up interest from institutes of higher education. Kudos.
I would definitely invest in this venture. Fantastic job.
Patrick Pichette 7:38 pm on November 30, 2012 Permalink | Log in to Reply
Hi Eva,
I was truly captivated by your pitch. I honestly feel as though if I had $200,000 sitting around, this would likely be one of the only pitches I would invest in without any hesitation whatsoever. You show a clear path of entry into the market and your plan looks quite sound. There’s a definite potential for entry for a reasonable sized market and your pricing structure shows promise. My only question is in how likely it is that you could secure and keep this market. As has often been the case with online ventures, the first to market is likely not the one to succeed as others will imitate and improve on the existing models. Still, with everything appearing quite ironed out I think it leads to a very plausible venture. Are there any competitive advantages that you can secure to ensure a longer window of opportunity to secure this market segment?
frank 1:03 am on December 1, 2012 Permalink | Log in to Reply
Hello Eva,
I don’t know enough about your industry yet, but this idea seems pragmatic enough.
A few suggestions:
I would not use IOS as an acronym for this venture. Apple will come to your house and they will take everything you have .. they will burn, pillage and destroy all that is precious and meaningful – did you see what they did to the house of the guy who found one of their phones pre-release?
That aside, your main issue is the weaknesses you mentioned: namely, replication is easy, but the price is high.
This is a show stopper. You can have one or the other, but not both.
If you think your product cannot be replicated, then you can charge prices.
My preference would be the other way around, to get this product into people’s hands as much as you (free 3-month trials etc), and explore other ways to make revenues from your software: getting content providers to pay you for advertising them etc.. I would look into different ways software is making money now, most people just don’t like paying for software, and there are different options to explore.
GL!
Eva Ziemsen 6:20 pm on December 1, 2012 Permalink | Log in to Reply
Hi All,
Thank you so very much for your comments and feedback. I truly appreciate your words of encouragement, first and foremost. As I am sure you agree, this assignment was very challenging and since I am not a business type (at least I realized I was not after doing this assignment), I am so very pleased that my idea and pitch came across. I found all of your suggests very valid and interesting. I am going to put these comments into my revision for another version. I will follow up on your comments individually.
Thank you again,
Eva
Lisa Nevoral 9:20 pm on December 1, 2012 Permalink | Log in to Reply
Hi Eva,
Very good job on your elevator pitch. You were very comfortable in front of the camera and you had a good pace when you spoke. As well, your venture pitch was very organized. Your background spoke lots to your interest in “Instant 1 Sheet” and as a competent CEO. Although you seemed very knowledge about your product, I wasn’t quite sure what pitch material was (until I looked at your venture pitch) or why “Instant 1 Sheet” was better (while watching your elevator pitch). Additionally, I don’t know how big the market would be for “Instant 1 Sheet”. For those reasons, I wouldn’t invest in this product.
Lisa
Lisa Nevoral 9:22 pm on December 1, 2012 Permalink | Log in to Reply
Hi Eva,
Sorry for writing Instant 1 Sheet instead of Instant One-Sheet. That was my mistake.
Lisa
C. Ranson 8:19 am on December 2, 2012 Permalink | Log in to Reply
Hi Eva,
Your elevator pitch was well done and your presentation was exceptional. I don’t have very much knowledge in the film and media industry but your presentation provided an excellent introduction, it was very much real life, well researched and presented. Your have demonstrated your experience in the industry and your venture idea sounds like it would be successful as you presented a very comprehensive revenue plan and marketing strategy. My only thought, not really having a high level of understanding this industry is would this be a sustainable market and will it be limited?
Catherine
Mike Rae 10:36 pm on December 2, 2012 Permalink | Log in to Reply
Fantastic job Eva, I wish I had contracted you out to direct and film my pitches. Great Work!
I thought that instant 1 sheet is a solid idea that many people within the industry would be smart to take advantage of. You had a reasonable pricing structure and well thought out marketing strategy. Also, the confidence you display gives faith for a potential investor. Excellent work
MIKE