Tag Archives: literacy

The impact of Literacy (Technology ) on learning: Has the evolution of literacy, become the evolution of human memory? Exploring Ong Chapter 4- Writing restructures consciousness.

This commentary is intended to explore the possible liabilities of the technologies of writing on human memory and retention. “Writing, Plato has Socrates say in the Phaedrus, is inhuman, pretending to establish outside the mind what in reality can be … Continue reading

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The Evolution of Advertising: From Papyrus to YouTube

“Advertising today is selling Corn Flakes to people who are eating Cheerios” (Levinson, 1994) In one simple sentence, advertising icon Leo Burnett is able to provide insight into the complex and constantly-evolving world of advertising. While you may not recognize Burnett … Continue reading

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Literacy: Exploring Communities of Practice and Identity

Please click on the link below to view my major project: Literacy: Exploring Communities of Practice and Identity Thank you! Melanie  

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Commentary #3: Print in Cyberspace

As I surf the Internet and search for different things, such as recipes, fashion advice, and so forth, I have noticed that the Internet has a plethora of websites with very similar layouts and web addresses.  The posts are in … Continue reading

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Commentary #2 Digital Literacies

There has been much debate of late with regards to digital literacy and how it is, or is not, going to ‘replace’ more traditional forms of literacy and print, i.e. traditional books. The obvious two camps are there, those traditionalists … Continue reading

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Power Shifts Reflected Through Changing Literacies

“The issue—given that representation, especially in the linguistic modes of speech and writing, is so closely bound up with social and ethical values—cannot be debated at the level of representation alone. It does, always, have to be seen in the … Continue reading

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Commentary on Multiliteracies

As I work through the modules and do the readings, I wondered what literacy actually encompasses.  I am aware that the course is about literacy but one term has resonated in me: multiliteracy.  “Multiliteracy” is a term that was devised … Continue reading

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Shifting Economies of Book Production

Books were created to document information and communicate thoughts and ideas.  The books we are familiar with today are much different than the beginnings of written documentation. As with any technology, the book has gone through many evolutions and variations … Continue reading

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Symbolic Script: Zapotec Writing in the First Millenium BCE

One of the significant milestones of human cultural development has been the creation of symbolic systems to represent and communicate thought. Writing systems based on this capability have allowed our species to externalize ideas, store them for future reference, and … Continue reading

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E-literate?

Commentary 1 Iris Chan Professor Miller ETEC 540 4 October 2010 Commentary #1: E-Word, E-Literacy “Biases of the Ear and the Eye” Daniel Chandler Introduction In “Biases of the Ear and the Eye”, Chandler’s discussion of the ‘Great Divide’ theories … Continue reading

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