Author Archives: Ernesto Peña

Storify!

I tried to follow something that happened recently, it wasn’t a big story, but I found it interesting because it all started with a simple tweet. I opened a blog in blogger, then I used a tool named storify, that … Continue reading

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Kress and the Missing Interpretant

THE CONCEPT OF LITERACY has being shifting from a purely linguistic scope to a more broad and inclusive definition. Literacy, according to the New London group (Cazden, C. 1996) and to Günther Kress (2003, 2005), should not exclusively stand for … Continue reading

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The breakout of the visual

IN CHAPTER 4 of his book, Bolter (2011) uses the books of Edward Tufte (and not Edwin [p. 50]) to show that even in a predominantly visual culture, the text is still “in control” of images within certain contexts; and … Continue reading

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Shaped by technology

The invention and popularization of the personal computer almost 30 years ago opened the door to the auto-edition era and therefore, to the informal knowledge and use of typography. But typography as a concept has existed since Gutenberg’s invention of … Continue reading

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Technology and “Closure”

WALTER ONG  (2010) STATES in a very straightforward way that print “encourage the sense of closure” (p. 129). He does it in the context of a book that illustrate his categorical and binary (as Chandler called it) vision of information … Continue reading

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The printing press’ new status

I have a friend whose grandfather owns a classic model car. It is a beautiful car. According to Hugo (my friend’s grandfather) it looks and works exactly the same it used to forty-some years ago. So, it’s slow, it has … Continue reading

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The very first custom typeface

What would you do if you are the emperor of a territory so big that includes almost all Europe in 800 a.c. and you want to give all this people something in common? You design a typeface. Page of text … Continue reading

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A text in Textura

Photo by Ben Mitchell on July 11, 2011 When Gutenberg developed the movable lead type printing press (the printing press already existed and movable types too), one of the first products of this new technology was the 42-lines bible, or … Continue reading

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