LIBR 596 Professional Experience – UBC Student Communications Services

Students interested in this project should complete the online application form, please cite the project number 201712-01. Please include a resume and cover letter. Deadline for this posting is January 5, 2018.

Professional Experience (check one)
  • LIBR 596 (For Library and Information Studies Students)
Professional Experience Project Proposal Form
Name of Organization
UBC Student Communications Services
West Mall Swing Space
2175 West Mall
Vancouver, BC V6T1Z4
Map It
Supervising Librarian/Archivist
Katja Clark
Purpose of the project:
The primary purpose of the project is to investigate the behaviours, attitudes, and expectations of UBC undergrad students and develop user personas to inform the digital communication strategies of UBC Student Communications Services.
Summary of activities required to carry out the project:
The graduate researcher will be responsible for:
– Processing, coordinating, and analyzing quantitative data from the interview and survey findings
– Triangulating quantitative data with qualitative findings from the persona research
– Using web analytics (Google Analytics) and social analytics to enhance our understanding of student behaviour on existing digital channels
– Leveraging existing PAIR data and findings from past student surveys (e.g. AMS, EUS) to inform our understanding of student demographics
– Exploring existing research on demographics and psychographics of target audience
– Evaluating the digital behaviour of UBC students
– Regularly collaborating with undergraduate student researchers in the development of user personas
– Presenting findings in a research report to the Student Communications Services team
Expectations of the end result of the project, for both host and student:
At the end of the project, we would like a demographic and psychographic profile of our audience and strategy and framework for reporting analytics.
Time periods in which the project could be supervised (check all that apply):
  • Winter Term 2 (January – April)
Is there a deadline by which the project must be completed?
We’d like the project to conclude by the end of April, with the potential of continuing the researcher role.
Considering the project requirements, please suggest suitable coursework as pre-requisite or co-requisite: (e.g. LIBR 580 Collection Management, ARST 515 Arrangement & Description of Archival Materials.)
LAIS 609C: Making Sense with Data
LIBR 555: Information Design I: Systems
LIBR 556: Information Design II: Documents
LIBR 507: Methods of Research and Evaluation in Information
ARST 575H: Information Visualization and Visual AnalyticsRecommended:
LIBR 506: Human Information Interaction
LIBR 559N: Text Analytics
LIBR 559M: Social Media for Information Professionals
LIBR 553: Understanding Information Users in Diverse Environments

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