Category Archives: Uncategorized

In light of Zappo’s corporate culture that was discussed in class, I have found another company, Aldo, that has a strong corporate culture which is similar to that of Zappos. Aldo has three core values they work by: respect, integrity, and love. When hired, workers have to participate in activities to better understand the company and the customers. In the Aldo office, they provide team members with bright, and spacious workplaces filled with artwork to help them foster ideas. Aldo […]

With the world rapidly changing, and the technology world expanding, people start to rely on technology to do work for them. Computer programming is becoming more important to find ways to help businesses search for innovative ways to establish a creative platform on the web. However, not everyone is equipped with knowledge on how to use the technology. With Digital Inspiration, Amit Agarwal is able to give you tips and tutorials on the usage of software tools, services and web […]

Adding on to Tiffany Chen’s post, “McDonald’s next step in repositioning their brand image, effective?”, I do not recommend McDonald having the option of customizing a burger. Though McDonald’s has been changing from fast food to more healthier choices like fruits and salads, I still believe that McDonald’s is unhealthy just simply due to their image. Their value proposition was that they can produce tasty, cheap, and fast food, and even though they’re going healthy, it’s hard to accept. Even […]

I disagree with Ha Neul’s post, The Best Cereal Commercials. With the world rapidly changing, children are constantly exposed to advertisements through the television, the internet, and other media. Making children the target customer segment is not a mistake in the advertiser’s part, but a plan to make children into life-long consumers. Studies have shown that children under the age of eight are unable to critically comprehend televised advertising messages, so they are likely to accept the advertisers’ messages as truthful […]

It comes as no surprise that Walmart is the largest retailer in the world. Several years ago, Walmart began raising its environmental and social standards. In addition to reducing harmful materials, they planned to raise product safety and quality standards in their supply chains. There were concerns about how well Walmart would do economically, especially with the Great Recession beginning. By bettering the environment, keeping the world sustainable, and improving social responsibility, they are adding additional costs that can hurt […]

While browsing through Shopper’s Drugmart, I found myself searching the internet for reviews on a specific product. Review sites aren’t limited to only products, but there are also review sites for restaurants (Urbanspoon) and movies (Rotten Tomatoes). Statistics show that 97% of consumers use these review sites to decide on what to purchase. These reviews will influence their decision on purchasing the item, however, there seems to be debate on the reliability of these review sites. Just about anyone can […]

Canadian mobile users have disputes on which mobile company has the best and cheapest cell phone plans, and they always end up with three: Rogers, Telus, and Bell. With Rogers’ new service, “Rogers Alerts”, hopefully those disputes will subside. Their new service that is yet to be launched will help spread news about their new promotions while connecting their advertisers to their customers. With phones being the device that people always carry around, this marketing strategy is effective for Rogers […]

Last year, Apple announced their new product, the iPhone 5. For this product, Apple released two versions of the phone to market two target groups: iPhone 5C which has a plastic, coloured case for those who are cost-conscious, and the iPhone 5S which has a higher quality metal case, and is for those who want a more luxurious version of the iPhone 5C, but for twice the cost. With Android phones making more than 70 percent of the over-seas market, […]

In 2010, Blockbuster filed for bankruptcy when they nearly had $1 billion in debt with $170 million being in liabilities for customers, suppliers, employees, and movie studios. The article that I read said bankruptcy was due to “mounting losses, rising debt and competitors”, but I believe there were more factors behind the bankruptcy. Perhaps the actual problem wasn’t from competitors and technological advancements, but from the company’s internal and external decisions, and Blockbuster’s inability to adapt. Since the advancement of […]

For more than a decade, sweatshops have been a grim issue. Activists protested against multinational corporations such as Disney and Nike for hiring workers from developing countries, and forcing their workers to work up to sixteen hours every day without being paid overtime. Several enterprises have changed and worked towards improving the working environment, increasing the minimum working age, and raising the salary of the workers. Yet, multinationals continued to hire cheap overseas workers due to consumers having a high […]