We are currently living  in an age of multitasking, and technology has made it easy to do that. All sorts of products are advertised through social media. As we are juggling with countless things to do, it makes sense that sometimes, the small messages are the most effective. Personally, advertising with something short and sweet would catch my attention over a 2 page long email about some product.  In the case of Taco Bell, they incorporated  the public into their marketing campaign through starting humorous short “conversations” on Twitter. For example,

Taco Bell’s humorous response through twitter has increased the sale of Dorito Loco Tacos They are also the first to use SnapChat (a mobile app that allows users to send pictures or videos for 10 seconds) as a medium of advertising. Other companies are also embracing social media. Rebecca Minkoff has also been sending 10 second previews of their latest fashion trends through SnapChat. 

All of this brings back to how businesses can get the most exposure consumer habits. These are examples of content marketing, which has the purpose of attracting customer with valuable information with the intention to change or enhance their consumer behaviour. In the case of Taco Bell, instead of giving the impression of trying to sell the product, they have delivered the information. As mentioned in class, consumer behaviour and attitude can be changed in several ways.  Being humorous is a way to connect with customers at a personal basis. My question is, since social media is always changing, can social media content marketing help retain and create loyal customers after the hype is gone?

Sources:

http://www.entrepreneur.com/article/229806

http://www.buzzfeed.com/daves4/the-best-of-taco-bells-twitter