Culture Jam – Original Ad + Deconstruction

PDF file of original + jammed ad: GRSJ 300 JWY The presented advertisement for MegaMen, taken from a Men’s Health magazine, relies on traditional perceptions of male masculinity in order to sell what is ultimately a useless product.  While the female body is often objectified as a sexual object, sexual performance itself seems to be more …

Culture Jam – New Advertisement + Analysis

  The newly created advertisement subverts the format of GNC’s original, and hence reveals the manipulative manner in which GNC and similar companies promote their products. The jammed advertisement retains a similar overall structure to its parodied counterpart.  However, a statement which used to be in fine print is now the central text of the …