Business Blog – Kalin

As the new Mac Pro just released one week ago, iPad 2 also introduced to us today at 10:00 am. For Apple fans, it’s one of the greatest information to them. Most of them in other places all over the world even wait until mid-night to catch the news about the new ipad in the first second.

When people are following these fantastic product and feel crazy for them, did they think about the development process of these product?

Use the iPad as an example, the development team in Apple needs to have many many creative thinking to get a better idea which can be done in the future. They need to do a lot of research to find out what the customers want and what could be done. People may like iPhone, but the words in iPhone is too small, they want to have a slightly large product which can do similar function as iPhone. Also some people want to have a smaller laptop which can take to everywhere easily. Finally, they get the idea to create a product called iPad which is larger than iPhone, but smaller than a laptop. Then, they need to ask some potential customers to try the iPad to make sure that’s what they want and how to make it better. They can get reconmendations from those testers and do more improvment on this product. After the team get a better idea of the key concept they need to have, they start to the product design part. There will have many different version of the product and they will finalized a best one and start to build on. They may ask those same potential customers to try again the new version of product and give some advices. After everything about the product is great, they need to start to test the market, to make sure it could successful after introduce to the market. iPad did very well on this. When Apple announces that iPad will come to the world. A lot of people start to follow on the information about iPad and thinking to have one in the future. At this point, it seems iPad could be great, then Apple start to manufacture this product and launch it into the market. At the time of introducing to the market, Apple needs to consider where to start and what is the price. For iPad 2, Apple didn’t do any promotion cuz they know how it would be crazy for people in the whole world, therefore, promotion is not necessary for Apple. iPad 2 set the same price as previous one, and start selling in US first. After March 11, 2011 people can order online or buy iPad 2 in the retail stores in the US. At this time, Apple start to collecte the informations about how customers feel and all the other kind of stuff to evaluate this product or prepare for next version of iPad. Until here, the development process ends.

Most people only thinks that Apple gains a lot of money from introducting iPhone, iPod, iPad or Mac, but they never think about how hard to introduce and develop a new product to the public.

Sometime, think more and stand on the other hand, you will feel you understand a lot than usual.

HOPE EVERY APPLE FAN CAN GET AN IPAD2 IN THE FIRST SECOND, AND I AM ALSO PREPARING TO GET A NEW IPAD ON THE 11ST OF MARCH AS WELL!!!