Katelyn Roberts

Arm & Hammer Culture Jam

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The Arm & Hammer advertisement that I chose for my Culture Jam, was scanned out of the July 10, 2017 People’s magazine. What is most interesting about this ad, beyond it’s assumed ideology, which I will talk about later, is the context of the magazine in which it lives. People’s magazine is notorious for their juicy celebrity exclusives stories (for example, exclusive pictures from celebrity weddings) and their stereotyped appeal to housewives and women alike. You will always find a People’s magazine at a hair salon, or a nail salon…read more


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