Pinterest: Now open for business!
Over the past year, Pinterest experienced a significant growth in its number of users. In mid-October, Erik wrote a post that mentions the great potential Pinterest holds for business purposes; firstly, due to the average time people spend on the site (second to YouTube) and secondly due to its ability to drive users to purchase (47% compared to 33% on Facebook and 31% on Twitter). These numbers are expected to increase with the recent launch of Pinterest for Business.
This new service, unlike the regular user account, is designed for businesses to help them expand and eventually make profit from the site. There has also been buzz about the various services that may be available in the future such as Pinterest analystics, monetary plans, and business models.
Though for the time being, businesses should take advantage of the features that Pinterest currently has like the newly introduced secret boards. As pointed out by Forbes, secret boards are a great feature for improving communication around the office. It’s an excellent place to share and organize ideas before the launch of a specific product and it’s an easy way to keep the entire team up to date.
Check out who’s using Pinterest!
