Reading the article “How Big Brand Logos Lure Consumers”, I realized the power of brand logos.  Brand logos are usually some simple images or text. People can easily memorize the logo, and identify the type of companies from it. When people memorized the logo, they know what the brand is. All the elements in brand logos including colour, shape, text could effectively make the impression on consumer’s mind.

For example, the logo of Farrari is yellow. People feel fun and energy when they see yellow.  A good choice of colour is helpful for building brand image. All brands should be careful to choose the colours of logo. If the gold colour of Godiva’s logo is green, you may not feel the taste of chocolate. Then you lost the desire to buy its products.

The logos could even affect consumer’s buying decision.Logos remind consumers a brand products. When you are hungry and see a big yellow “M” on the road. You may want to eat in Mcdonald’s. In addition, a successful logo increases consumers’ desire of buying because it builds connection with customers. For instance, people who want to buy a comfortable running shoes could be attractive by Nike’s logo. It represents freedom and flexibility.

Logos bond each product together in the same brand. They are in a family, and has same family name. When a customer is satisfied with one product, he or she may like the brand. When the customer see this logo again, even in different goods, the chances of purchase is higher than other brands.