The glamour of the fashion industry draws many people into fashion careers, creating a saturated market. In this industry, people who are bold and ambitious compete to be at the iconic top.

Stuart Weitzman, a high-end shoe company founded by American designer Stuart A. Weitzman took advantage of its internal factorial ownership to keep the price at a fraction of what other luxurious shoes would sell at. “We sell a $600 or $650 shoe for $385,” Weitzman said. “I price the product based upon the cost.”; while other luxurious footwear continue to rise in price, Weitzman is virtually alone in offering designer-quality shoes at reasonable prices.

In addition to better pricing strategy, I think the success of Stuart Weitzman also lies upon the vertical integration of its supply chain. This enables the firm to produce what is hot and popular with quicker turnaround times and flexibility. Weitzman has announced that they keep a stock of leather in the factory, and the efficient system allows a new style to be produced and shipped in a matter of days.

Furthermore, I am very impressed with the firm’s marketing strategies. From gifting suites to the firm that offers personalized service for celebrities today, Stuart Weitzman has come a long way and mastered the “mid market glamour”.

source: http://www.fashiontimes.com/articles/13111/20141020/weitzmans-blitz-collaboration-on-his-classic-50-50-boot.htm

The Stuart Weitzman showroom, located in a nondescript office building next to the brand’s flagship on Madison Avenue