Advertising and Chinese society : impacts and issues includes papers on “rising consumerism, consumers’ attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact.” (from Copenhagen Business School Press)

Edited by Tony Kent and Reva Brown, Flagship marketing: concepts and places “marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practice” ( from Routledge)

Testimonial advertising in the American market place is a collection of essays which “contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.” ( from Palgrave MacMillan)

Memorable customer experiences : a research anthology investigates several different areas of experiential marketing, including the practices that can turn companies into experience providers, as well as the subsequent management and evaluation of the success of these strategies.

Greg Jarboe’s YouTube and video marketing : an hour a day provides guidelines to create, implement and measure video marketing strategies. It includes tips for choosing keywords and optimizing your video for search.

Twitter marketing for dummies is another installment in the popular for dummies series. This book explains how to implement a twitter strategy which enables customers to participate in and share the message of a company.

View the video recording of the brown bag session that Paul Joseph gave at the end of March on web publishing within a content management framework at UBC Library.

Event details at http://elred.library.ubc.ca/libs/dashboard/view/972.

Part 1

Part 2

The Royal Commission on Aboriginal Peoples was appointed in 1991 and submitted its final, 5000 page report in 1996.  During its five year inquiry, the Commission “held 178 days of public hearings, visited 96 communities, consulted dozens of experts, commissioned scores of research studies, reviewed numerous past inquiries and reports” (Highlights. “A Word From Commissioners”).  You may be surprised to discover that not all of this work appeared in the final report – in particular, the hearing transcripts were not included.  The transcripts were made available as part of a CD-Rom publication, “For Seven Generations,” but have not been freely accessible online until quite recently.

  • Thanks to Commissioner Allan Blakeney, who donated his personal copies of the hearing transcripts and roundtable discussions, the University of Saskatchewan Archives and U Sask’s Special Collections units have recently finished a project to digitize and OCR these materials.  You can access them online from Saskatchewan’s cooperative public Archives site Our Legacy.
  • Kudos to Frank Winter at the University of Saskatchewan for alerting the Gov-Info list-serv to their fabulous resource!

You can  view the Commission’s Final Report, Highlights from the Final Report and the Address for the Launch of the Report online on Indian and Northern Affairs Canada’s website here .

    • UBC Library also has a wide array of print materials published by and about this Commission, including the Final Report.  You can view the list of available titles by conducting a keyword search using the terms: royal commission aboriginal peoples.
    • UBC Library has several copies of the “For Seven Generations” CD-Rom mentioned above, available at call number E78.C2 F77 1997 CD-ROM

UBC Library now provides access to the newly launched Oxford Handbooks Online collections, thanks to funding from UBC Okanagan.

The complete collection includes 72 peer reviewed handbooks in four subject modules:

  • Business & Management
  • Philosophy
  • Political Science
  • Religion

New Handbooks titles will be added three times per year as they are published in print, and the site will also expand to include new subject areas.

MARC records for the individual handbooks will be added to our catalogue soon.

Click here to access the collections. Access is also available in the Lam Library’s Databases A-Z list.

UBC Library now provides access to the GREENR (Global Reference on the Environment, Energy and Natural Resources) database, thanks to funding from UBC Okanagan.

GREENR is a new web portal product from Gale that is intended to provide authoritative content on the development of emerging green technologies and discussion of issues on the environment, sustainability and more.   It is truly cross-disciplinary in scope offering research and perspectives from science, technology, law, politics, social and human interactions plus much more.

In addition to full-text content from a variety of sources, the resource also offers multimedia and interactive features such as podcasts, videos and mapping tools.

Click here to access the database via the library website. The database is also accessible in the Lam Library’s Databases A-Z list.

Where you can you find out which companies are the fastest growing, best to work for, largest in size, and top in their fields? Many different sources produce these kind of lists annually: 

These ranked lists are a great way to identify both public and private companies in specific geographies or industries.  You can consult the David Lam Library’s Company Research subject guide for more sources of company rankings.

HV6807 .J334 2009 Michael Jackson & Graham Stewart, A Flawed Compass: A Human Rights Analysis of the Roadmap to Strengthening Public Safety ([Vancouver]: [s.n.], 2009). Online access: http://www.cbc.ca/news/pdf/a-flawed-compass-final-web-distribution-sep25-09.pdf HV7641.A8 I58 2008 Internal Inquiry into the Actions of Canadian Officials in Relation to Abdullah Almalki, Ahmad Abou-Elmaati and Muayyed Nureddin, Internal Inquiry into the Actions of Canadian Officials in Relation [...]
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The David Lam Library has reduced hours during Friday, April 2, 2010- Monday, April 5, 2010: 

  • Friday:                      Closed
  • Saturday, Sunday:       12:00 noon – 5:00 p.m.
  • Monday:                     9:00 a.m. – 5:00 p.m.

There will be no Reference services during this time.  Regular hours resume on April 6, 2010.

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