The David Lam Library has subscribed to Warc (formerly the World Advertising Research Center), a marketing database.  UBC researchers now have access to

  • Advertising expenditure data from 80 global markets, a comparison of global media costs and ad spending forecasts for 12 key countries, as well as a wide range of media usage statistics and benchmarking tools to help with the budget-setting process.
  • Case studies of the campaign strategies of leading brands around the world.
  • Articles, conference and research papers and best practice guides
  • Euromonitor company and industry profiles

Click here to connect to Warc.

Would you like to have your academic work searched by Google Scholar?

Or have your work archived in the UBC Library? Find out how at the next Summer Sizzler series‘ event happening tomorrow afternoon – starting at 3pm!

You will learn what cIRcle is, what it contains, how you can contribute and what permissions are required to submit your presentations, articles and reports. And, don’t forget to check out the other exciting Summer Sizzlers series (30-minute Library workshops) listed at:

Register for this Summer Sizzler series‘ event at:

Browse and register for other Summer Sizzler series‘ events at:

See you there!

Did You Know?

In cIRcle, you can see the number of Page Displays, File Downloads, Top Country Views and Top City Views by clicking on the “Show Statistical Information” hyperlink at the end of an item record. For example, take a look at this cIRcle title, Guidelines for Mine Haul Road Design, at:

Above image is courtesy of the UBC Library’s Photostream on Flickr


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