You’ve got “THE” business idea that you’re convinced will be a success. But how can you convince your audience? With research!

Prove You Know the Competition

A good starting point is identifying your competition within your industry. Do thorough research to find out what makes you different from the competition, and use that difference to explain why customers will buy from you. For example, if you think locality makes you stand out, why does that matter to your customers? What data suggests that this is an asset in comparison to your competition?

You can use free business directories to help discover your industry competitors. Canadian Companies Capabilities, ThomasNet, and Frasers are few directories that will let you search for businesses by products and services. When you find your competition, explore their individual websites to analyze their business model.

Don’t forget the power of social media! If your competition is active in their social media networks, take a look at their profiles to get a better idea of who they are. Hootsuite has shared a how-to post for using social media for competitive analysis.

Prove You Know Your Business Model

While analyzing the competition, think of your own business strategies—including pricing strategies. You want to prove to judges that you not only have a great product or service but that you also have a great business model to ensure it succeeds. Think globally when looking to discover what works for other small businesses and why. As a small business you may not be one of the big business names, but the way you sell your product or service will differentiate you.

Question Your Assumptions

Now you’ve collected data and used great references, maybe you have created brilliant infographics, but always remember to take a step back and analyze your progress. It is all too easy to get swept up in the big picture. Remember to frame your pitch with data that is relevant and tells the story for your specific industry. Use your research skills to help you develop a “just-right” pitch but always question your assumptions and ask “why?” And if research has your head spinning, make the process simple and start with one of our industry guides!

Ready to Make the Pitch?

Join one of these upcoming BC events:

  • Fundica Roadshow | Vancouver | April 28th
    Pitching applications are over, but tickets for the event are on sale until April 28th—and we'll be there!
    Get your tickets here!
  • Fundica Roadshow | Victoria | May 2nd
  • Ignite Capital | Toronto | June
    For women, youth, immigrant, and aboriginal entrepreneurs.
  • UBC Changemakers | Vancouver | Varies
    Look at the Connect to Community Grant, Chapman & Innovation Grants, Global Fund, and Greenest City Neighbourhood Small Grants.
  • VANTEC Pitch Circuit | Vancouver | Monthly
    For tech entrepreneurs.

Want More Pitching Competitions?

Scout out some past events in our blog post
Bonus: Check out these TED Talks tips to make your presentation a success!

You’ve got “THE” business idea that you’re convinced will be a success. But how can you convince your audience? With research!

Prove You Know the Competition

A good starting point is identifying your competition within your industry. Do thorough research to find out what makes you different from the competition, and use that difference to explain why customers will buy from you. For example, if you think locality makes you stand out, why does that matter to your customers? What data suggests that this is an asset in comparison to your competition?

You can use free business directories to help discover your industry competitors. Canadian Companies Capabilities, ThomasNet, and Frasers are few directories that will let you search for businesses by products and services. When you find your competition, explore their individual websites to analyze their business model.

Don’t forget the power of social media! If your competition is active in their social media networks, take a look at their profiles to get a better idea of who they are. Hootsuite has shared a how-to post for using social media for competitive analysis.

Prove You Know Your Business Model

While analyzing the competition, think of your own business strategies—including pricing strategies. You want to prove to judges that you not only have a great product or service but that you also have a great business model to ensure it succeeds. Think globally when looking to discover what works for other small businesses and why. As a small business you may not be one of the big business names, but the way you sell your product or service will differentiate you.

Question Your Assumptions

Now you’ve collected data and used great references, maybe you have created brilliant infographics, but always remember to take a step back and analyze your progress. It is all too easy to get swept up in the big picture. Remember to frame your pitch with data that is relevant and tells the story for your specific industry. Use your research skills to help you develop a “just-right” pitch but always question your assumptions and ask “why?” And if research has your head spinning, make the process simple and start with one of our industry guides!

Ready to Make the Pitch?

Join one of these upcoming BC events:

  • Fundica Roadshow | Vancouver | April 28th
    Pitching applications are over, but tickets for the event are on sale until April 28th—and we'll be there!
    Get your tickets here!
  • Fundica Roadshow | Victoria | May 2nd
  • Ignite Capital | Toronto | June
    For women, youth, immigrant, and aboriginal entrepreneurs.
  • UBC Changemakers | Vancouver | Varies
    Look at the Connect to Community Grant, Chapman & Innovation Grants, Global Fund, and Greenest City Neighbourhood Small Grants.
  • VANTEC Pitch Circuit | Vancouver | Monthly
    For tech entrepreneurs.

Want More Pitching Competitions?

Scout out some past events in our blog post
Bonus: Check out these TED Talks tips to make your presentation a success!

Chinese-language materials

BL1920 W354 2016
游刃有余 : 王蒙谈老庄 / 王蒙著

CT1826 Y36 2016
人生这一场盛宴 : 十八位民国大男人的爱恋往事 / 杨萍著

DS778 W766 W8 2016
伍修权传 / 《伍修权传》编写组著

GR335.4 H83 Z43 2016
黄陂木兰传说与风物 / 张静著

HD1698 C52 P46 2016
中国黄河史话 = The stories of China’s Yellow River / 彭镇华, 彭扬华等著

ND1040 T364 2016
中国画的写意精神 / 唐建著

P305.18 T33 X536 2016
汉语避讳研究 / 向熹著

PL2303 F8 2016
四分之三的沉默 : 当代文学对话录 / 傅小平著

PL2924 C533 Q8 2016
去雅典的鞋子 / 叶兆言著

 PL2974 E637 F45 2016
飞满金翅雀的下午 : 曾思艺诗选 / 曾思艺著

Japanese-language materials

BL2225 I82 I82445 2015
伊勢神宮の智恵 / 河合真如

D810 L53 K36 2013
疎開した四〇万冊の図書 / 金高謙二

HD8726 S375 2016
昭和の消えた仕事図鑑 / 文=澤宮優 ; イラスト=平野恵理子

PE1068 J3 K83 2015
グローバル化社会と言語教育 : クリティカルな視点から = Language education in an era of globalization : critical perspectives / 久保田竜子著 ; 奥田朋世監訳

PL839 A7 z656 2016
谷崎潤一郎のディスクール : 近代読者への接近 / 日高佳紀.


Korean-language materials

DS904 .H27684 2015
한국 의 유네스코 세계 유산 / 남 창근, 백 길남, 심 준용, 이 준성, 이 지은, 이 현성, 정 명식, 조 두원, 조 유진 지음.

DS916.594.M36 P334 2016
사진 으로 보는 만주 지역 한인 의 삶 과 기억 의 공간 / 박 환

G2331.S4 C46 2015
한반도, 서양 고지도 로 만나다 : 중세 부터 근대 까지, 서양 고지도 속 한반도 에 대한 총체적 분석 / 정 인철 지음.

PL914.4 P354 2016
외국인 을 위한 한국어 문장 쓰기 의 모든 것 = All about writing Korean sentences / 박 미경, 김 지연, 권 제은 지음

PL930 .Y534 2016
국어 어휘 의 역사 / 이 광호.

PL994.18 M58 A6 2016
머리 검은 토끼 와 그 밖 의 이야기들 : 최 민우 소설

a place of mind, The University of British Columbia

UBC Library

Info:

604.822.6375

Renewals: 

604.822.3115
604.822.2883
250.807.9107

Emergency Procedures | Accessibility | Contact UBC | © Copyright The University of British Columbia

Spam prevention powered by Akismet