With the help of local BC business librarians, we have created a new page in our Business Basics section titled COVID-19 & Business Research to help you find credible business information during these uncertain and rapidly changing times. We have listed freely available public resources, as well as databases that may be licensed through local libraries, including here at UBC Library. You will find curated content on the following categories:

  • Key Business Research Starting Places

    Features go-to resources and services that aggregate information about COVID-19 and business.

  • Funding Resources

    An accessible list of various financial resources that have been made available for business during this crisis.

  • Industry Databases with Licensed & Freely Available Content

    A list of databases and tools that are available to the public, as well as through licensed subscriptions. These resources can help you research impacts of the pandemic on industries, consumers and the Canadian economy.

  • Legal Resources

    A variety of legal resources including news, legal updates and Q&As related to COVID-19.

  • Free Educational Opportunities & Professional Development Opportunities

    Free webinars and online courses that business schools have made available in response to the pandemic.

We hope this resource guide is useful to the BC small business community. We invite your comments below to share any questions, feedback or resources with us.

SBA Program News

With the help of local BC business librarians, we have created a new page in our Business Basics section titled COVID-19 & Business Research to help you find credible business information during these uncertain and rapidly changing times. We have listed freely available public resources, as well as databases that may be licensed through local libraries, including here at UBC Library. You will find curated content on the following categories:

  • Key Business Research Starting Places

    Features go-to resources and services that aggregate information about COVID-19 and business.

  • Funding Resources

    An accessible list of various financial resources that have been made available for business during this crisis.

  • Industry Databases with Licensed & Freely Available Content

    A list of databases and tools that are available to the public, as well as through licensed subscriptions. These resources can help you research impacts of the pandemic on industries, consumers and the Canadian economy.

  • Legal Resources

    A variety of legal resources including news, legal updates and Q&As related to COVID-19.

  • Free Educational Opportunities & Professional Development Opportunities

    Free webinars and online courses that business schools have made available in response to the pandemic.

We hope this resource guide is useful to the BC small business community. We invite your comments below to share any questions, feedback or resources with us.

SBA Program News

Looking to start a new business? Want to expand your existing business? Or just want to meet like-minded individuals to share your business ideas with? Here are some places where you can do just that in Networking November:

Library Support for Entrepreneurs (UBC)

Host: UBC AMS eHub
Target Audience: Startups, entrepreneurs, business owners
Date: Friday, November 6, 2019
Time: 5:30PM – 7:30PM
Location: Irving K. Barber Learning Centre (1961 East Mall)
Cost: Free!
Register here
Summary: Learn how library and UBC community resources can work for you and your business!

 

BizInfo Day

Host: SFU Vancouver
Target Audience: Entrepreneurs, non-profits, and job seekers
Date: Friday, November 8, 2019
Time: 9AM – 4PM
Location: SFU Vancouver – Harbour Centre Building (Room 2270, 515 West Hastings Street)
Cost: Free!
Register for the waitlist here
Summary: Share and discuss business resources, research strategies, patrons, and more with other entrepreneurs, non-profits, and job seekers
 

Strategic Storytelling: Skills and Tips you need to Succeed

Host: Women in Communications & Technology, BC Chapter
Target Audience: Company representatives, entrepreneurs, and working professionals
Date: Tuesday, November 12, 2019
Time: 5:30PM – 8PM
Location: SAP Canada (910 Mainland Street)
Cost: One for $25 or two for $40
Register here
Summary: Develop skills and discover creative strategies to engage with your target audience and tell a compelling story to help build your career or brand

 

SIP + SLAY 3.0

Host: Rebecca Casey, Amy Dewaele, and Deb Tate
Target Audience: Women in business in South Surrey and White Rock
Date: Friday, November 15, 2019
Time: 7PM – 9PM
Location: The Lotus Pedal
Cost: $30 (price includes wine and food)
Register here
Summary: Network with like-minded women in business in your local community!

 

Get Bread: Small Business Finance 101

Host: The Bad Academy
Target Audience: Entrepreneurs and small business owners
Date: Tuesday, November 19, 2019
Time: 5:30PM – 8PM
Location: Conscious Lab (200 – 422 Richards Street)
Cost: $75
Register for the waitlist here
Summary: Learn how to manage your small business’ finances with workshops like “Planning for Profitability”, “Bookkeeping and Cash Flow Management”, and “Financial Analysis”

 

Business Bestie Brunch: Instagram

Host: Megan Nakazawa
Target Audience: Entrepreneurs and small business owners
Date: Wednesday, November 20, 2019
Time: 9:30AM – 11AM
Location: The Heart Cloverdale (4 – 5723 176 Street)
Cost: $35 - $45
Register here
Summary: TBD

 

Best Practices Culture Shaping Group – November Gathering

Host: Mike Penninga
Target Audience: HR/Culture Shaping leaders, entrepreneurs, small business owners
Date: Thursday, November 21, 2019
Time: 2PM – 3:30PM
Location: Staples (430 – 2339 British Columbia 97)
Cost: Free!
Register here
Summary: Meet other culture-shaping leaders to share best practices on workplace culture development

 

Startup Learning Series: Stock Options, RRSP’s and Benefits

Host: VentureLabs
Target Audience: Founders and senior leadership of startups      
Date: Wednesday, November 20, 2019
Time: 12PM – 1PM
Location: SFU VentureLabs (1100 – 555 West Hastings Street)
Cost: Free!
Register here
Summary: Hear about the benefits and drawbacks of using different employee incentive structures to retain existing talent and attract new talent

 

Measure What Matters 101 Workshop

Host: BDC and VEC
Target Audience: Entrepreneur, business owner, those interested in becoming B Corp Certified
Date: Friday, November 22, 2019
Time: 9AM – 12PM
Location: Vancouver Economic Commission (1500 – 401 West Georgia Street)
Cost: Free!
Register here
Summary: Learn how to measure your business’ impact by performing an audit of your business practices in governance, employee engagement, social responsibility, and environmental impact

 

Women in Business Brunch Tour + Official Book Launch Vancouver

Host: Jane Stoller – Life-Biz Organizer, speaker, and best selling author
Target Audience: Entrepreneurs, business owners, and professionals
Date: Sunday, November 24, 2019
Time: 11AM – 1PM
Location: Fairmont Pacific Rim (1038 Canada Place)
Cost: $92
Register here
Summary: Learn how you can level up your career, explore your passion, refine your goals and tackle obstacles, and network with other business leaders while drinking champagne

 

Funding and Support

Host: Accelerate Okanagan
Target Audience: Entrepreneurs, business owners
Date: Wednesday, November 27, 2019
Time: 8:30AM – 9:30AM
Location: Accelerate Okanagan Technology Association (460 Doyle Avenue)
Cost: Free!
Register here
Summary: Learn what funding and support programs there are available in Canada that can help you grow your business!

 

It’s YOUR Time Business Breakfast

Host: It’s Your Time Business Services
Target Audience: Entrepreneurs, business owners
Date: Tuesday, November 26, 2019
Time: 7AM – 9AM
Location: ARC Restaurant (900 Canada Place)
Cost: $15 - $20
Register here
Summary: Network with other business owners and get your questions answered about how your business can succeed

 

Channel Marketing and Growth

Host: ACETECH
Target Audience: Board members, CEOs, and others working in emerging tech companies
Date: Thursday, November 28, 2019
Time: 8:30AM – 12PM
Location: TBC
Cost: $250
Register here
Summary: Learn about the six unique aspects of channel marketing capability required to successfully develop a high growth channel and tech routes to market strategy

 

For more events like these visit smallbusinessbc.ca and review their event calendar. Please note all above event details have been taken from host descriptions and may be subject to changes.

Looking to start a new business? Want to expand your existing business? Or just want to meet like-minded individuals to share your business ideas with? Here are some places where you can do just that in Networking November:

Library Support for Entrepreneurs (UBC)

Host: UBC AMS eHub
Target Audience: Startups, entrepreneurs, business owners
Date: Friday, November 6, 2019
Time: 5:30PM – 7:30PM
Location: Irving K. Barber Learning Centre (1961 East Mall)
Cost: Free!
Register here
Summary: Learn how library and UBC community resources can work for you and your business!

 

BizInfo Day

Host: SFU Vancouver
Target Audience: Entrepreneurs, non-profits, and job seekers
Date: Friday, November 8, 2019
Time: 9AM – 4PM
Location: SFU Vancouver – Harbour Centre Building (Room 2270, 515 West Hastings Street)
Cost: Free!
Register for the waitlist here
Summary: Share and discuss business resources, research strategies, patrons, and more with other entrepreneurs, non-profits, and job seekers
 

Strategic Storytelling: Skills and Tips you need to Succeed

Host: Women in Communications & Technology, BC Chapter
Target Audience: Company representatives, entrepreneurs, and working professionals
Date: Tuesday, November 12, 2019
Time: 5:30PM – 8PM
Location: SAP Canada (910 Mainland Street)
Cost: One for $25 or two for $40
Register here
Summary: Develop skills and discover creative strategies to engage with your target audience and tell a compelling story to help build your career or brand

 

SIP + SLAY 3.0

Host: Rebecca Casey, Amy Dewaele, and Deb Tate
Target Audience: Women in business in South Surrey and White Rock
Date: Friday, November 15, 2019
Time: 7PM – 9PM
Location: The Lotus Pedal
Cost: $30 (price includes wine and food)
Register here
Summary: Network with like-minded women in business in your local community!

 

Get Bread: Small Business Finance 101

Host: The Bad Academy
Target Audience: Entrepreneurs and small business owners
Date: Tuesday, November 19, 2019
Time: 5:30PM – 8PM
Location: Conscious Lab (200 – 422 Richards Street)
Cost: $75
Register for the waitlist here
Summary: Learn how to manage your small business’ finances with workshops like “Planning for Profitability”, “Bookkeeping and Cash Flow Management”, and “Financial Analysis”

 

Business Bestie Brunch: Instagram

Host: Megan Nakazawa
Target Audience: Entrepreneurs and small business owners
Date: Wednesday, November 20, 2019
Time: 9:30AM – 11AM
Location: The Heart Cloverdale (4 – 5723 176 Street)
Cost: $35 - $45
Register here
Summary: TBD

 

Best Practices Culture Shaping Group – November Gathering

Host: Mike Penninga
Target Audience: HR/Culture Shaping leaders, entrepreneurs, small business owners
Date: Thursday, November 21, 2019
Time: 2PM – 3:30PM
Location: Staples (430 – 2339 British Columbia 97)
Cost: Free!
Register here
Summary: Meet other culture-shaping leaders to share best practices on workplace culture development

 

Startup Learning Series: Stock Options, RRSP’s and Benefits

Host: VentureLabs
Target Audience: Founders and senior leadership of startups      
Date: Wednesday, November 20, 2019
Time: 12PM – 1PM
Location: SFU VentureLabs (1100 – 555 West Hastings Street)
Cost: Free!
Register here
Summary: Hear about the benefits and drawbacks of using different employee incentive structures to retain existing talent and attract new talent

 

Measure What Matters 101 Workshop

Host: BDC and VEC
Target Audience: Entrepreneur, business owner, those interested in becoming B Corp Certified
Date: Friday, November 22, 2019
Time: 9AM – 12PM
Location: Vancouver Economic Commission (1500 – 401 West Georgia Street)
Cost: Free!
Register here
Summary: Learn how to measure your business’ impact by performing an audit of your business practices in governance, employee engagement, social responsibility, and environmental impact

 

Women in Business Brunch Tour + Official Book Launch Vancouver

Host: Jane Stoller – Life-Biz Organizer, speaker, and best selling author
Target Audience: Entrepreneurs, business owners, and professionals
Date: Sunday, November 24, 2019
Time: 11AM – 1PM
Location: Fairmont Pacific Rim (1038 Canada Place)
Cost: $92
Register here
Summary: Learn how you can level up your career, explore your passion, refine your goals and tackle obstacles, and network with other business leaders while drinking champagne

 

Funding and Support

Host: Accelerate Okanagan
Target Audience: Entrepreneurs, business owners
Date: Wednesday, November 27, 2019
Time: 8:30AM – 9:30AM
Location: Accelerate Okanagan Technology Association (460 Doyle Avenue)
Cost: Free!
Register here
Summary: Learn what funding and support programs there are available in Canada that can help you grow your business!

 

It’s YOUR Time Business Breakfast

Host: It’s Your Time Business Services
Target Audience: Entrepreneurs, business owners
Date: Tuesday, November 26, 2019
Time: 7AM – 9AM
Location: ARC Restaurant (900 Canada Place)
Cost: $15 - $20
Register here
Summary: Network with other business owners and get your questions answered about how your business can succeed

 

Channel Marketing and Growth

Host: ACETECH
Target Audience: Board members, CEOs, and others working in emerging tech companies
Date: Thursday, November 28, 2019
Time: 8:30AM – 12PM
Location: TBC
Cost: $250
Register here
Summary: Learn about the six unique aspects of channel marketing capability required to successfully develop a high growth channel and tech routes to market strategy

 

For more events like these visit smallbusinessbc.ca and review their event calendar. Please note all above event details have been taken from host descriptions and may be subject to changes.

coffee shop and coffee manufacturing industry overview

This industry overview will discuss the latest statistics and trends for those interested in the coffee business.

  • Limited-service eating places: In Canada, this is the industry category for coffee shops. In this category, food and drinks are paid for prior to consumption and typically picked up at the counter to eat at the retail location or as takeout.
  • Snack and Non-alcoholic Beverage Bars: In the US, this is the coffee shop industry category; do not confuse this with limited-service restaurants, which excludes coffee shops.
  • Coffee and Tea Manufacturing: This is the industry category for coffee roasters and tea blenders. This has been included as some independent coffee shops roast their own coffee beans.

For more specific information about researching the coffee shop industry, please see our Coffee Shops and Coffee Manufacturing Guide. For an overview of the overall Restaurant industry, please see our Restaurant Industry Overview.

For information about related industries please see our industry guides for restaurants, caterers, bakeries, specialty foods, and street food vendors.

Industry Status

Industry phase: Mature

Concentration: Medium

Competition: High

Regulation: Medium and Increasing

(Sayler, 2018; Ozelkan, 2018)

Starting a coffee shop has a low barrier to entry due to the lower amount of capital required to start a business.

Coffee roasting has a very high barrier to entry; but if you are not planning to sell your roasted coffee on the mass market in places such as grocery stores, this barrier is significantly lower (Ozelkan, 2018).

BC Industry Snapshot

  • Overall profit margin for limited-service eating places is around 5% (Statistics Canada)
  • Sales were up by 8.0% in British Columbia in the third quarter in food services and drinking places (Statistics Canada)
  • High rental costs are increasing the barrier to entry for new coffee shop owners (Sagan, 2019)
  • Only Ontario and BC have significant coffee and tea manufacturing industries in Canada (Statistics Canada)

Graph of sales total for BC Limited-service eating places

Statistics Canada. Table 21-10-0019-01 Monthly survey of food services and drinking places (x 1,000)

Graph of sales totals for coffee manufacturing in BC

Statistics Canada. Table 16-10-0048-01 Manufacturing sales by industry and province, monthly (dollars unless otherwise noted) (x 1,000)

Employment Numbers

Most limited-service eating places and coffee and tea manufacturing companies in British Columbia have fewer than 50 employees, as shown in the charts below.

Limited-service eating places encompasses eating places beyond coffee shops, but most are not large chains, contributing to the high competition in the industry. There are fewer coffee and tea manufacturing companies, and they tend have no employees because of the local and small markets they serve as well as the high barriers to entry.

Graph of employee numbers at limited-service eating places in BC

Statistics Canada. Table 33-10-0092-01 Canadian Business Counts, with employees, June 2018; Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018

Graph of employee numbers at coffee manufacturing businesses in BC

Statistics Canada. Table 33-10-0092-01 Canadian Business Counts, with employees, June 2018; Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018

Industry Trends and Challenges

Continuing Growth

Both coffee shops and coffee and tea production will see their growth trend of the past five years continue, at a slightly slower rate than previously. The growth rate is being negatively impacted by economic stagnation and a stronger Canadian dollar (Sayler, 2018; Ozelkan, 2018).

  • Coffee shops are expected to grow at an annualized rate of 3.1% (Sayler, 2018)
  • Coffee and tea production expected to grow at an annualized rate of 2.1% (Ozelkan, 2018)

Canada is one of the largest consumers of coffee in the world (the conversation), with 82% of Canadians drink coffee every week (Coffee Association of Canada, 2018).

Climate Change

In coffee and tea production, low harvest yields have resulted in more expensive coffee beans and tea leaves (Ozelkan, 2018). It is expected that many of the areas in which coffee is grown will no longer be able to grow coffee due to climate change (Charlebois, 2018).

Third-Wave Coffee

An increasing number of consumers are purchasing specialty coffee, in which the coffee is considered an artisanal product and is analyzed in a similar way to wine (Draper, 2019); the focus is on offering consumers a particular experience with a product (Schalk, 2018).

This segment has grown over the past five years (Sayler, 2018), and it now represents about 60% of coffee consumed in the US (First Research Industry Profile, 2018). Offering specialty coffee that cannot be obtained in other shops also provides small coffee shops with a competitive advantage over large chains (First Research Industry Profile, 2018).

Canadian Revenue Spending Breakdown

These charts show how revenue in both limited-service eating places and coffee and tea manufacturing is spent. Overall, 67.9% of limited-service eating places and 69.0% of coffee and tea manufacturing businesses are profitable (Statistics Canada, 2018).

Graph of revenue and expenditures at limited-service eating places in Canada

Statistics Canada. (2018). Report for: NAICS 722512 - Limited-service eating places - Financial Performance Data.

Graph of revenue and expenditures for coffee manufacturing in Canada

Statistics Canada. (2018). Report for: NAICS 311920 - Coffee and Tea Manufacturing - Financial Performance Data

Bibliography

Charlebois, Sylvain. (2018). How the coffee industry is about to get roasted by climate change. The Conversation. Retrieved from https://theconversation.com/how-the-coffee-industry-is-about-to-get-roasted-by-climate-change-85054

 

Coffee Association of Canada. (2018). Canadian coffee drinking study – 2018 infographic. Retrieved from http://www.coffeeassoc.com/media-coffee-facts/

Draper, James. (2019). From the grounds up: Coffee aficionado works to perfect craft. Longview News Journal. Retrieved from https://www.news-journal.com/features/taste/from-the-grounds-up-coffee-a...

First Research Industry Profile. (2018). Coffee shops - quarterly update 11/19/2018. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection

First Research Industry Profile. (2018). Coffee & tea manufacturing - quarterly update 11/19/2018. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection

Sayler, B (2017). Coffee and snack shops in Canada (IBISWorld Industry Report 72221bCA). Retrieved from IBISWorld Inc.

Ozelkan, E. (2018). Coffee and tea production in Canada (IBISWorld Industry Report 31192CA). Retrieved from IBISWorld Inc.

Sagan, Aleksandra. (2019). Tiny coffeeshops help owners save on rent in high-cost Toronto, Vancouver. CTV News Vancouver. Retrieved from https://bc.ctvnews.ca/tiny-coffeeshops-help-owners-save-on-rent-in-high-cost-toronto-vancouver-1.4251127

Schalk, Danielle. (2018). The 2018 coffee and tea report. Food Service and Hospitality. Retrieved from https://www.foodserviceandhospitality.com/the-coffee-and-tea-report/

Statistics Canada. (2018). Report for: NAICS 311920 - coffee and tea manufacturing - financial performance data. Small business profiles, 2016. Retrieved from https://www.ic.gc.ca/app/sme-pme/bnchmrkngtl/rprt-flw.pub?execution=e1s2

Statistics Canada. (2018). Report for: NAICS 722512 - limited-service eating places - financial performance data. Small business profiles, 2016. Retrieved from https://www.ic.gc.ca/app/sme-pme/bnchmrkngtl/rprt-flw.pub?execution=e1s2

Statistics Canada. (2017). Table 21-10-0171-01 Food services and drinking places, summary statistics. Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=2110017101

Statistics Canada. (2018). Table 16-10-0048-01 Manufacturing sales by industry and province, monthly (dollars unless otherwise noted) (x 1,000). Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=2110001901

Statistics Canada. (2018). Table 21-10-0019-01 Monthly survey of food services and drinking places (x 1,000). Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=2110001901

Statistics Canada. (2018). Table 33-10-0092-01 Canadian Business Counts, with employees, June 2018. Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310009201

Statistics Canada. (2018). Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018 Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310009401

Industry Trends

coffee shop and coffee manufacturing industry overview

This industry overview will discuss the latest statistics and trends for those interested in the coffee business.

  • Limited-service eating places: In Canada, this is the industry category for coffee shops. In this category, food and drinks are paid for prior to consumption and typically picked up at the counter to eat at the retail location or as takeout.
  • Snack and Non-alcoholic Beverage Bars: In the US, this is the coffee shop industry category; do not confuse this with limited-service restaurants, which excludes coffee shops.
  • Coffee and Tea Manufacturing: This is the industry category for coffee roasters and tea blenders. This has been included as some independent coffee shops roast their own coffee beans.

For more specific information about researching the coffee shop industry, please see our Coffee Shops and Coffee Manufacturing Guide. For an overview of the overall Restaurant industry, please see our Restaurant Industry Overview.

For information about related industries please see our industry guides for restaurants, caterers, bakeries, specialty foods, and street food vendors.

Industry Status

Industry phase: Mature

Concentration: Medium

Competition: High

Regulation: Medium and Increasing

(Sayler, 2018; Ozelkan, 2018)

Starting a coffee shop has a low barrier to entry due to the lower amount of capital required to start a business.

Coffee roasting has a very high barrier to entry; but if you are not planning to sell your roasted coffee on the mass market in places such as grocery stores, this barrier is significantly lower (Ozelkan, 2018).

BC Industry Snapshot

  • Overall profit margin for limited-service eating places is around 5% (Statistics Canada)
  • Sales were up by 8.0% in British Columbia in the third quarter in food services and drinking places (Statistics Canada)
  • High rental costs are increasing the barrier to entry for new coffee shop owners (Sagan, 2019)
  • Only Ontario and BC have significant coffee and tea manufacturing industries in Canada (Statistics Canada)

Graph of sales total for BC Limited-service eating places

Statistics Canada. Table 21-10-0019-01 Monthly survey of food services and drinking places (x 1,000)

Graph of sales totals for coffee manufacturing in BC

Statistics Canada. Table 16-10-0048-01 Manufacturing sales by industry and province, monthly (dollars unless otherwise noted) (x 1,000)

Employment Numbers

Most limited-service eating places and coffee and tea manufacturing companies in British Columbia have fewer than 50 employees, as shown in the charts below.

Limited-service eating places encompasses eating places beyond coffee shops, but most are not large chains, contributing to the high competition in the industry. There are fewer coffee and tea manufacturing companies, and they tend have no employees because of the local and small markets they serve as well as the high barriers to entry.

Graph of employee numbers at limited-service eating places in BC

Statistics Canada. Table 33-10-0092-01 Canadian Business Counts, with employees, June 2018; Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018

Graph of employee numbers at coffee manufacturing businesses in BC

Statistics Canada. Table 33-10-0092-01 Canadian Business Counts, with employees, June 2018; Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018

Industry Trends and Challenges

Continuing Growth

Both coffee shops and coffee and tea production will see their growth trend of the past five years continue, at a slightly slower rate than previously. The growth rate is being negatively impacted by economic stagnation and a stronger Canadian dollar (Sayler, 2018; Ozelkan, 2018).

  • Coffee shops are expected to grow at an annualized rate of 3.1% (Sayler, 2018)
  • Coffee and tea production expected to grow at an annualized rate of 2.1% (Ozelkan, 2018)

Canada is one of the largest consumers of coffee in the world (the conversation), with 82% of Canadians drink coffee every week (Coffee Association of Canada, 2018).

Climate Change

In coffee and tea production, low harvest yields have resulted in more expensive coffee beans and tea leaves (Ozelkan, 2018). It is expected that many of the areas in which coffee is grown will no longer be able to grow coffee due to climate change (Charlebois, 2018).

Third-Wave Coffee

An increasing number of consumers are purchasing specialty coffee, in which the coffee is considered an artisanal product and is analyzed in a similar way to wine (Draper, 2019); the focus is on offering consumers a particular experience with a product (Schalk, 2018).

This segment has grown over the past five years (Sayler, 2018), and it now represents about 60% of coffee consumed in the US (First Research Industry Profile, 2018). Offering specialty coffee that cannot be obtained in other shops also provides small coffee shops with a competitive advantage over large chains (First Research Industry Profile, 2018).

Canadian Revenue Spending Breakdown

These charts show how revenue in both limited-service eating places and coffee and tea manufacturing is spent. Overall, 67.9% of limited-service eating places and 69.0% of coffee and tea manufacturing businesses are profitable (Statistics Canada, 2018).

Graph of revenue and expenditures at limited-service eating places in Canada

Statistics Canada. (2018). Report for: NAICS 722512 - Limited-service eating places - Financial Performance Data.

Graph of revenue and expenditures for coffee manufacturing in Canada

Statistics Canada. (2018). Report for: NAICS 311920 - Coffee and Tea Manufacturing - Financial Performance Data

Bibliography

Charlebois, Sylvain. (2018). How the coffee industry is about to get roasted by climate change. The Conversation. Retrieved from https://theconversation.com/how-the-coffee-industry-is-about-to-get-roasted-by-climate-change-85054

 

Coffee Association of Canada. (2018). Canadian coffee drinking study – 2018 infographic. Retrieved from http://www.coffeeassoc.com/media-coffee-facts/

Draper, James. (2019). From the grounds up: Coffee aficionado works to perfect craft. Longview News Journal. Retrieved from https://www.news-journal.com/features/taste/from-the-grounds-up-coffee-a...

First Research Industry Profile. (2018). Coffee shops - quarterly update 11/19/2018. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection

First Research Industry Profile. (2018). Coffee & tea manufacturing - quarterly update 11/19/2018. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection

Sayler, B (2017). Coffee and snack shops in Canada (IBISWorld Industry Report 72221bCA). Retrieved from IBISWorld Inc.

Ozelkan, E. (2018). Coffee and tea production in Canada (IBISWorld Industry Report 31192CA). Retrieved from IBISWorld Inc.

Sagan, Aleksandra. (2019). Tiny coffeeshops help owners save on rent in high-cost Toronto, Vancouver. CTV News Vancouver. Retrieved from https://bc.ctvnews.ca/tiny-coffeeshops-help-owners-save-on-rent-in-high-cost-toronto-vancouver-1.4251127

Schalk, Danielle. (2018). The 2018 coffee and tea report. Food Service and Hospitality. Retrieved from https://www.foodserviceandhospitality.com/the-coffee-and-tea-report/

Statistics Canada. (2018). Report for: NAICS 311920 - coffee and tea manufacturing - financial performance data. Small business profiles, 2016. Retrieved from https://www.ic.gc.ca/app/sme-pme/bnchmrkngtl/rprt-flw.pub?execution=e1s2

Statistics Canada. (2018). Report for: NAICS 722512 - limited-service eating places - financial performance data. Small business profiles, 2016. Retrieved from https://www.ic.gc.ca/app/sme-pme/bnchmrkngtl/rprt-flw.pub?execution=e1s2

Statistics Canada. (2017). Table 21-10-0171-01 Food services and drinking places, summary statistics. Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=2110017101

Statistics Canada. (2018). Table 16-10-0048-01 Manufacturing sales by industry and province, monthly (dollars unless otherwise noted) (x 1,000). Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=2110001901

Statistics Canada. (2018). Table 21-10-0019-01 Monthly survey of food services and drinking places (x 1,000). Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=2110001901

Statistics Canada. (2018). Table 33-10-0092-01 Canadian Business Counts, with employees, June 2018. Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310009201

Statistics Canada. (2018). Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018 Retrieved from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310009401

Industry Trends

Bed and breakfast industry overview

Bed and breakfasts are small inns that offer personal service, often in private homes, and include a breakfast in the room price. This post will provide those interested in the bed and breakfast industry information about current industry trends and challenges.

Market reports that include information about bed and breakfast often include information about all facilities that offer short-term lodging, including hotels and motels. Key external factors that influence businesses in this industry include per capita disposable income, travel, and corporate profit (Couillard, 2018). Entrepreneurs who are interested in entering this industry should consider whether they have access to a workforce, enjoying working with customers closely, and if they are located in a market that attracts tourism (Couillard, 2018). Recommendations are a very important success factor in this industry (Couillard, 2018).

Canada

There are a variety of accommodation services that compete with bed and breakfasts, including hotels, motels, cottages and cabins, and others. All together, Canada has 12,313 business that fall into these categories. Within the larger umbrella category of “Traveller Accommodation”, in 2016, there were 14,218 businesses, which made an average yearly revenue of 571.4 thousand dollars (Government of Canada, 2018). In addition, 74% of these businesses were profitable. Most bed and breakfasts have no employees, which you can see in comparison of the two charts below.

This chart below show how the number of bed and breakfast with employees, in grey, compares to the number of other accommodation services in each province/territory.

bar chart displaying number of accommodations services in different provinces with employees

Statistics Canada.Table 33-10-0092-01   Canadian Business Counts, with employees, June 2018

The chart below show how the number of bed and breakfast without employees, in grey, compares to the number of other accommodation services in each province/territory.  As you can see, most bed and breakfast establishments have no employees aside from the owners.

bar chart displaying number of accommodations services in different provinces without employees

Statistics Canada. Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018

British Columbia

The prevalence of bed and breakfast accommodations without employees continues in BC, as you can see from this side by side comparison:

two pie charts side by side showing number of accommodation services in BC with and without employees

In British Columbia, 88% of bed and breakfast accommodations do not have employees; there are a total of 686 bed and breakfast accommodations in the province (Statistics Canada.Table 33-10-0092-01   Canadian Business Counts, with employees, June 2018, Statistics Canada. Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018).

Airbnb vs Bed and Breakfasts: What’s the Difference?

Airbnb is a booking platform that is part of the sharing economy, allowing home owners and renters to put their extra space on the market for short term rentals through their website. This presents a large source of competition to bed and breakfast owners, as they are offering a similar service; however, Airbnb hosts do not typically include breakfast with their room bookings.

In the past, Airbnb hosts were operating as unregulated businesses, with no formal requirements placed on their ability to provide short-term rentals (Mangione, 2018). BC has recently introduced regulation for Airbnb rentals. Airbnb hosts must collect sales taxes (Harper, 2018), and, as of April 2018, must be licensed and comply with a number of safety regulations (Mangione, 2018). This makes the operating requirements for Airbnb hosts similar to bed and breakfast operating requirements. In both cases, hosts must live on the property.

For more information about Airbnb licensing in BC, please check your municipality’s requirements. References to Vancouver’s licensing processes (City of Vancouver, n.d.), Airbnb’s information page (Airbnb, Inc., n.d.), and BC’s strata by-laws (Government of British Columbia, 2018) are included at the bottom of the page.

Industry Trends

This industry has a high rate of competition, which is only increasing with the infiltration of Airbnb listings into the market. However, part of the appeal of Airbnb is the home feel of the accommodation, which bed and breakfasts already provide to their guests (Couillard, 2018). It is essential that bed and breakfasts are aware of the prices that other accommodations are offering for their rooms so that they can price or offer discounts to their guests accordingly. In addition, because there are many large hotel chains that travellers may already have membership to, bed and breakfasts should distinguish themselves from the competition by providing something unique to the industry or the area they operate in (Couillard, 2018). Many bed and breakfasts are also adopting Airbnb to run their online booking services, turning the platform from competition to their business into a tool for booking customers. 

Additional trends in the industry include:

  • Flexible check-out times;
  • Smart room keys: allowing guests to use their phones to open their rooms
  • Increasing use of analytics: analyzing customer behaviour is allowing those in the accommodation business to improve the services they offer
  • Wellness vacations: increasingly, people are interested in incorporating activities such as cycling and yoga into their travel plans
  • Personalization of services: increased collection of customer information is allowing hotels to offer personalized services and promotions

(The Business Research Company, 2017)

Financially, this industry is considered mature and industry revenue is expected to grow at roughly the same rate as the economy over the next 5 years (Couillard, 2018).

Below is a breakdown of how industry revenue is generally divided in comparison with sector revenue, which includes all accommodation and food services.

sector vs industry costs vsual breakdown from Couillard 2018

(Couillard, 2018)

Additional Resources

Below are some resources to help you get started on your business research.

Associations

Magazines and Trade Journals

InnFocus Magazine
A publication from the BC Hotel Association, available for free online. Published quarterly.

Hospitality Today
An online multimedia publication for owners in the hospitality industry.

Directories

If you would like to access more resources, the Bed and Breakfast Guide is designed to help prospective and existing bed and breakfast business owners gather information for their secondary market research. The guide is broken down into four main sections that cover how to start your research, industry information, competitive information and customer information. Depending on your needs you can spend as much or as little time as necessary in each section.

If you find that you need more guidance before starting your secondary research, check out The Beginner's Guide to Business Research; it will help you focus on what types of information you will need to gather and why they are important. The SBA is also available to provide assistance through our Contact Us page.

References

Industry Trends

Bed and breakfast industry overview

Bed and breakfasts are small inns that offer personal service, often in private homes, and include a breakfast in the room price. This post will provide those interested in the bed and breakfast industry information about current industry trends and challenges.

Market reports that include information about bed and breakfast often include information about all facilities that offer short-term lodging, including hotels and motels. Key external factors that influence businesses in this industry include per capita disposable income, travel, and corporate profit (Couillard, 2018). Entrepreneurs who are interested in entering this industry should consider whether they have access to a workforce, enjoying working with customers closely, and if they are located in a market that attracts tourism (Couillard, 2018). Recommendations are a very important success factor in this industry (Couillard, 2018).

Canada

There are a variety of accommodation services that compete with bed and breakfasts, including hotels, motels, cottages and cabins, and others. All together, Canada has 12,313 business that fall into these categories. Within the larger umbrella category of “Traveller Accommodation”, in 2016, there were 14,218 businesses, which made an average yearly revenue of 571.4 thousand dollars (Government of Canada, 2018). In addition, 74% of these businesses were profitable. Most bed and breakfasts have no employees, which you can see in comparison of the two charts below.

This chart below show how the number of bed and breakfast with employees, in grey, compares to the number of other accommodation services in each province/territory.

bar chart displaying number of accommodations services in different provinces with employees

Statistics Canada.Table 33-10-0092-01   Canadian Business Counts, with employees, June 2018

The chart below show how the number of bed and breakfast without employees, in grey, compares to the number of other accommodation services in each province/territory.  As you can see, most bed and breakfast establishments have no employees aside from the owners.

bar chart displaying number of accommodations services in different provinces without employees

Statistics Canada. Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018

British Columbia

The prevalence of bed and breakfast accommodations without employees continues in BC, as you can see from this side by side comparison:

two pie charts side by side showing number of accommodation services in BC with and without employees

In British Columbia, 88% of bed and breakfast accommodations do not have employees; there are a total of 686 bed and breakfast accommodations in the province (Statistics Canada.Table 33-10-0092-01   Canadian Business Counts, with employees, June 2018, Statistics Canada. Table 33-10-0094-01 Canadian Business Counts, without employees, June 2018).

Airbnb vs Bed and Breakfasts: What’s the Difference?

Airbnb is a booking platform that is part of the sharing economy, allowing home owners and renters to put their extra space on the market for short term rentals through their website. This presents a large source of competition to bed and breakfast owners, as they are offering a similar service; however, Airbnb hosts do not typically include breakfast with their room bookings.

In the past, Airbnb hosts were operating as unregulated businesses, with no formal requirements placed on their ability to provide short-term rentals (Mangione, 2018). BC has recently introduced regulation for Airbnb rentals. Airbnb hosts must collect sales taxes (Harper, 2018), and, as of April 2018, must be licensed and comply with a number of safety regulations (Mangione, 2018). This makes the operating requirements for Airbnb hosts similar to bed and breakfast operating requirements. In both cases, hosts must live on the property.

For more information about Airbnb licensing in BC, please check your municipality’s requirements. References to Vancouver’s licensing processes (City of Vancouver, n.d.), Airbnb’s information page (Airbnb, Inc., n.d.), and BC’s strata by-laws (Government of British Columbia, 2018) are included at the bottom of the page.

Industry Trends

This industry has a high rate of competition, which is only increasing with the infiltration of Airbnb listings into the market. However, part of the appeal of Airbnb is the home feel of the accommodation, which bed and breakfasts already provide to their guests (Couillard, 2018). It is essential that bed and breakfasts are aware of the prices that other accommodations are offering for their rooms so that they can price or offer discounts to their guests accordingly. In addition, because there are many large hotel chains that travellers may already have membership to, bed and breakfasts should distinguish themselves from the competition by providing something unique to the industry or the area they operate in (Couillard, 2018). Many bed and breakfasts are also adopting Airbnb to run their online booking services, turning the platform from competition to their business into a tool for booking customers. 

Additional trends in the industry include:

  • Flexible check-out times;
  • Smart room keys: allowing guests to use their phones to open their rooms
  • Increasing use of analytics: analyzing customer behaviour is allowing those in the accommodation business to improve the services they offer
  • Wellness vacations: increasingly, people are interested in incorporating activities such as cycling and yoga into their travel plans
  • Personalization of services: increased collection of customer information is allowing hotels to offer personalized services and promotions

(The Business Research Company, 2017)

Financially, this industry is considered mature and industry revenue is expected to grow at roughly the same rate as the economy over the next 5 years (Couillard, 2018).

Below is a breakdown of how industry revenue is generally divided in comparison with sector revenue, which includes all accommodation and food services.

sector vs industry costs vsual breakdown from Couillard 2018

(Couillard, 2018)

Additional Resources

Below are some resources to help you get started on your business research.

Associations

Magazines and Trade Journals

InnFocus Magazine
A publication from the BC Hotel Association, available for free online. Published quarterly.

Hospitality Today
An online multimedia publication for owners in the hospitality industry.

Directories

If you would like to access more resources, the Bed and Breakfast Guide is designed to help prospective and existing bed and breakfast business owners gather information for their secondary market research. The guide is broken down into four main sections that cover how to start your research, industry information, competitive information and customer information. Depending on your needs you can spend as much or as little time as necessary in each section.

If you find that you need more guidance before starting your secondary research, check out The Beginner's Guide to Business Research; it will help you focus on what types of information you will need to gather and why they are important. The SBA is also available to provide assistance through our Contact Us page.

References

Industry Trends

Marco Pasqua is a speaker, writer, and entrepreneur. He sits down to talk with us about founding the CUBE Principle in Vancouver, BC., and his journey from having a concept to creation and explore challenges and lessons along the way.

Tell us about your business (i.e. Mentoring, the CUBE Principle).

Essentially what I do is help businesses, institutions, and individuals understand how to utilize the strengths of the people in their social networks, the people that they actually know (not necessarily through the internet) to overcome a goal or a challenge to elevate themselves to get where they want to go in life. I customize my approach to every event to deliver the message that my client wants.

How did you go about understanding the potential and market for your business idea? Which were/are your most useful market research tools?

The first step I took was researching whether there were mentors, such as The Wheelchair Mentor, or programs like SEEDS, Self Employment & Entrepreneur Development Society, that could guide me and give me advice on being a professional speaker and what I would need to do to determine what my competition was. A lot of the things that I learned were through trial and error and for me doing a SWOT analysis was probably one of the best ways to determine who was in my market and what I was going to do to elevate my brand.

What are the most valuable lessons you have learned throughout this process?

I learned that an in-depth business plan is very important. My business plan was a 65-page document that included all the accounting needs, my understanding of the market, and how to listen to it so that I could adapt according to what the market was telling me. Adaptability is key to finding partnerships and people that are strong in your network. And being able to put something down and trust someone to handle an aspect of things is important. This delegation can help you advance and help you see more clients or sell more product, if that’s your goal. It is important not to stay stubborn in your business. Remember that you're not tailoring it for you, you’re tailoring it for your customer base.

Could you walk us through the stages of the start-up process?

I went out and surveyed people that I thought would be the demographics of my market and would be most likely utilizing my services on three topics that I could be potentially speaking on. Getting this insight allowed me to focus in on what people were saying were the most important. It was vital in my early stages to get the expertise of people that have already carved a path. I asked people out for a coffee to pick their brains. If you tell them that you appreciate what they do and you approach them as more of a mentor, they’re more likely to say yes to a one-off or two-off meeting. It was important to learn from my mistakes to avoid repeating mistakes that should be easy to overcome.

Is there a resource you wish you would have known about before you launched your business? If so, what did you find most effective?

It is important to know how to do a speaker’s contract. A tip that The Wheelchair Mentor gave me was not to undersell my value as a person. He told me to invoice an organization that I gifted my services to the amount that they would have paid if they had been charged for my services. Maintaining this perceived value allows current and future clients to know the value of my services.

Do you have any advice for people starting out in your line of work?

Find those key people in your social circle that can really help you to elevate where you want to go. Go to meet up groups that are for hobbies or interests of yours, things that you do in your extracurricular time, and you would be surprised at the number of people that could turn into clients because you’re connecting on more of a personal, authentic level. Find a unique and creative way to offer your services but you can do it in such a way that the people will see the value based on the interactions with you as a person.

What does the future hold for your business?

I enjoy radio, TV work, podcasts, and the personal engagement and connection involved in one-on-one mentorship. I love the feeling that I get when I know that I have helped someone who’s personally struggling with something to overcome a particular challenge. It’s understanding that you have to plant many seeds and not just put your eggs in one basket. Know that as long as you’re utilizing your strengths in different capacities, you’re always creating new opportunities that you can interconnect people with. That’s honestly what the CUBE Principle is all about.

To learn more about Marco Pasqua and his CUBE Principle visit www.marcopasqua.com

Read the full interview:

Marco Pasqua is a speaker, writer, and entrepreneur. He sits down to talk with us about founding the CUBE Principle in Vancouver, BC., and his journey from having a concept to creation and explore challenges and lessons along the way.

Tell us about your business (i.e. Mentoring, the CUBE Principle).

Essentially what I do is help businesses, institutions, and individuals understand how to utilize the strengths of the people in their social networks, the people that they actually know (not necessarily through the internet) to overcome a goal or a challenge to elevate themselves to get where they want to go in life. I customize my approach to every event to deliver the message that my client wants.

How did you go about understanding the potential and market for your business idea? Which were/are your most useful market research tools?

The first step I took was researching whether there were mentors, such as The Wheelchair Mentor, or programs like SEEDS, Self Employment & Entrepreneur Development Society, that could guide me and give me advice on being a professional speaker and what I would need to do to determine what my competition was. A lot of the things that I learned were through trial and error and for me doing a SWOT analysis was probably one of the best ways to determine who was in my market and what I was going to do to elevate my brand.

What are the most valuable lessons you have learned throughout this process?

I learned that an in-depth business plan is very important. My business plan was a 65-page document that included all the accounting needs, my understanding of the market, and how to listen to it so that I could adapt according to what the market was telling me. Adaptability is key to finding partnerships and people that are strong in your network. And being able to put something down and trust someone to handle an aspect of things is important. This delegation can help you advance and help you see more clients or sell more product, if that’s your goal. It is important not to stay stubborn in your business. Remember that you're not tailoring it for you, you’re tailoring it for your customer base.

Could you walk us through the stages of the start-up process?

I went out and surveyed people that I thought would be the demographics of my market and would be most likely utilizing my services on three topics that I could be potentially speaking on. Getting this insight allowed me to focus in on what people were saying were the most important. It was vital in my early stages to get the expertise of people that have already carved a path. I asked people out for a coffee to pick their brains. If you tell them that you appreciate what they do and you approach them as more of a mentor, they’re more likely to say yes to a one-off or two-off meeting. It was important to learn from my mistakes to avoid repeating mistakes that should be easy to overcome.

Is there a resource you wish you would have known about before you launched your business? If so, what did you find most effective?

It is important to know how to do a speaker’s contract. A tip that The Wheelchair Mentor gave me was not to undersell my value as a person. He told me to invoice an organization that I gifted my services to the amount that they would have paid if they had been charged for my services. Maintaining this perceived value allows current and future clients to know the value of my services.

Do you have any advice for people starting out in your line of work?

Find those key people in your social circle that can really help you to elevate where you want to go. Go to meet up groups that are for hobbies or interests of yours, things that you do in your extracurricular time, and you would be surprised at the number of people that could turn into clients because you’re connecting on more of a personal, authentic level. Find a unique and creative way to offer your services but you can do it in such a way that the people will see the value based on the interactions with you as a person.

What does the future hold for your business?

I enjoy radio, TV work, podcasts, and the personal engagement and connection involved in one-on-one mentorship. I love the feeling that I get when I know that I have helped someone who’s personally struggling with something to overcome a particular challenge. It’s understanding that you have to plant many seeds and not just put your eggs in one basket. Know that as long as you’re utilizing your strengths in different capacities, you’re always creating new opportunities that you can interconnect people with. That’s honestly what the CUBE Principle is all about.

To learn more about Marco Pasqua and his CUBE Principle visit www.marcopasqua.com

Read the full interview:

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