The David Lam Library has subscribed to Warc (formerly the World Advertising Research Center), a marketing database.  UBC researchers now have access to

  • Advertising expenditure data from 80 global markets, a comparison of global media costs and ad spending forecasts for 12 key countries, as well as a wide range of media usage statistics and benchmarking tools to help with the budget-setting process.
  • Case studies of the campaign strategies of leading brands around the world.
  • Articles, conference and research papers and best practice guides
  • Euromonitor company and industry profiles

Click here to connect to Warc.

Freedonia Focus, a market research database subscribed to by the UBC Library, is adding considerable international content over the next year. Freedonia content has traditionally been US-focused. New country reports will cover 14 countries including Canada, China, India and Brazil. Access Freedonia Focus here.

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