Matthew Ho's Blog

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Archive for October, 2010

Urban Spoon

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Social Media.

It started as an Iphone application and has grown into one of my favorite websites. What exactly is Urbanspoon.com? It is an IAC/InterActiveCorp-owned restaurant information/recommendation service competing directly with OpenTable according to Wikipedia. I see it as a form of social media. People are able to post their own reviews and ratings of restaurants; as well as comments and pictures. Many members also leave links to their own blogs, and in depth reviews of restaurants. The site also features a top 10 in fine dining and cheap eats. A restaurant can make or break its reputation on urbanspoon. A high rating can draw attention to the restaurant and result in more customers, and a poor rating may result in less seats being filled per night. Urbanspoon can also help a smaller restaurant that is just opening or looking to increase its seatings.


Vij’s Restaurants Lamb

Urbanspoon is a form social media. Hopefully one day I will have the opportunity to follow my dreams of opening a restaurant and use a website like Urbanspoon to promote my passion to the world.

Written by matthewho2

October 4th, 2010 at 7:18 pm

Posted in Uncategorized

Positioning is key.

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Marketing. Positioning. Put two and two together and you get success. (Generally Speaking)

Apple’s Ipad was the first of its kind. A tablet that brought functions such as multimedia, web browsing, gaming, and productive applications all within a 9.7 inch display.

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Blackberry has recently released their own tablet. A very powerful device, that on paper, is superior the the Ipad. (However, the Ipad is the first generation model and it is expected that Apple will be releasing a 2nd generation Ipad for 2011.) The Playbook is set to be released sometime in 2011, and is already being considered a serious competitor for the Ipad.
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Apple’s marketing campaign emphasizes that they have revolutionized how we use technology in our everyday lives, and that it is only going to improve. When thinking of a device like the Playbook and Ipad, most people think of an Ipad before the word tablet. Even if the Playbook has better technical specifications, Apple is already a better known brand with regards to tablets.

Apple’s positioning provides a difficult entrance into the consumers mind for products like Blackberry’s Playbook. Apple’s product is the first of its kind, and first in a consumer’s mind.

Written by matthewho2

October 3rd, 2010 at 11:00 pm

Posted in Uncategorized

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