One may think that the vast increase in watching movies, series and TV-programs online on either a tablet or a computer would have decreased the amount of hours spent in front of a television, but a recent report from E-marketer proves that the figure is remaining the same, with a slight increase in some cases. For me this fact is surprising since I almost started to see the end of traditional TV-watching. As the article describes reasons for an increase for respondents under 50 years old was because of their possibility in further multitasking while watching TV. The most popular activity (34%) is, not surprisingly, posting comments on Twitter, Facebook or a blog about the TV-show being watched*. Other activities are looking up advertised products or visiting shows’ websites.

When reading the report, and remembering this summer when my mom used three different digital devices to be able to watch all the Olympic disciplines at the same time, it makes sense. Instead of taking out each other, it looks like TV-time is increasing hand in hand with using tablet and tablet TV. Nonetheless even though the degree of traditional TV-watching is staying the same, the traditional TV-experience is changing because of today’s multitasking. It is more seldom now for a family to gather in the living room and watch a TV-show together. Instead they are all on their phones or tablets and the TV-show is received less attention.

* http://www.emarketer.com/(S(t1dbt545e1mlujiknbqcinbo))/Article.aspx?R=1009405