As students stagger towards the end of UBC’s MBA program there appears to be one thing they are all doing– blogging. Sauder’s emphasis on blogging as part of the regular curriculum leads one to question… will students continue once they are done? I’ve asked a few classmates of mine and the reaction is pretty universal, [...]

As I stood on the Skytrain platform at Terminal station during yesterday morning’s snow storm I couldn’t help but wonder why Translink hasn’t begun to use Twitter as a more effective communications tool. My thinking was that it could alleviate a general customer service principle – customers hate uncertainty or unreliability around a service. Anything [...]

Love him or hate him – Kanye West proves once again that he has a better handle on social media then any other artist in the world. Recently West stated that he wanted to be as big as Michael Jackson. Jackson’s reach was enormous thanks in part to his ability to promote himself beyond being [...]