I know. I know. Marketing isn’t advertising. But, today’s in-class video, Art & Copy was really inspirational. Looking at advertising companies such as Wieden+Kennedy and creatives such as George Lois , really showed the power of advertisement from a much more artistic angle. In the theme of my obsession for Nike, I decided to look more into…[Read more]

Much like Enzo Woo , I am a huge sports fanatic and have a fascination with the brand Nike has created. For the next 5-years, Nike will be the official supplier of uniforms for the NFL . These Nike Elite 51 uniforms are looking very elite indeed, as they feature Nike’s Flywire technology, lighter materials, and a unique four way [...]

After reading a fellow Comm 296-er’s blog post about the on going war between Blackberry and Apple , I decided to take a shot at the title for “Techy” enthusiast. Coincidentally, I also ran into Engadget’s post regarding Sir Jonathan Ive . He believes that although competitors are “interested in doing something different, or want to appear new,”…[Read more]

For those of you who witness Wes Welker drop a crucial ball in the 4th quarter of the Super Bowl, you couldn’t help but feel bad for the guy. (Even if you dislike the Patriots as much as I do.) However, Pawngo.com thought it would be a perfect opportunity for some guerrilla marketing. The Denver based [...]

As a devote football fan, my love for the game always falls a tiny bit short during the T.V. timeouts in Canada. However, this year Budweiser surprised me. They took advantage of a Canadian market looking for unique, engaging, and entertaining commercials during the Super Bowl. Budweiser’s youtube commercial has already gained over 1 million views [...]

Born and raised in Canada since 1992, I have been coherent towards marketing since I was a baby. As a generation, we have changed the marketing industry and how consumer’s act. Here are 3 trends that impact my everyday life: 1. The Blog As a Tech Industry enthusiast , I am constantly  found checking Tech Blogs. [...]

Did McDonalds just create a new standard for the Egg McMuffin? They’ve turned the Egg McMuffin into a new way of saying, “That’s the best” or “The greatest”. The Egg McMuffin is a new form of benchmark, and a very catchy phrase. I love this ad, and I believe it will lead to more than [...]

Hey everyone! My name is Matthew Ho, and I am currently in my 2nd year at the Sauder School of Business. I am undecided about what concentration I want to go into next year, but I am leaning towards a combined major of marketing and real estate or MIS. I like to think that I’m [...]

On the verge of completing Comm 299 at The Sauder School of Business, I am able to look back at lessons learned about being a business professional and being myself. The greatest thing that I have learned about myself is that I am capable of doing more than I have ever imagined. The ability to [...]

My first ever hockey try-outs were in my Atom year at the Burnaby Winter Club. This is where I was taught my greatest lesson learned so far. I still remember the exact words that my dad told me, “Always think to yourself… anything that can do can do better.” Now this doesn’t imply any arrogance [...]

Groupon has turned down Google’s $6 billion offer. For restaurants, I see some benefits for Groupon far beyond exposure, sampling their menus or offering discounts. Looking at a restaurants “off-season”, there are certain nights that are often more profitable than other nights. For example, on Thursday, Friday and Saturday, a restaurant may have…[Read more]

Michael Vick was charged with torturing and killing dogs in his Virginia home and was sentenced to spend 23 months in jail. The Philadelphia Eagles made an investment in Michael Vick and provided a second chance for one of the greatest athletes to ever play in the NFL. A one year deal worth $1.6 million and [...]

Rosewood Movement Kanye West has always been known for being unique- innovative, “different”, trend setter. His latest innovation has really caught my attention. Being claimed as one of the “Best Tweeter of All Time” , Kanye West has used social media to spread his brand. He has also taken on a record label named G.O.O.D. Music (Getting out…[Read more]

Frito-Lay sponsors the Tostitos Fiesta Bowl , one of five Bowl Championship Series games. This season, the Fiesta Bowl is the host for the BCS National Championship game; a game that draws in over 30 million viewers. Glendale, Arizona consists of a 36% Latino or Hispanic population , and the Tostitos tortillas are under the genre of Mexican…[Read more]

Call 911! Apple has killed the CD (compact disk)! It all started with the change of their itunes logo when releasing itunes 10.0 Next was the release of the Macbook Air, which has no optical drive And finally, they introduced the Mac App Store This innovation has led to shift in smaller, thinner, lighter, and optical drive-less laptops. Much like [...]

Facebook Facebook is now a multi-billion company. Mark Zuckerberg and his Harvard roommates developed an online website that has grown to have over 500 million users. Their mission is to give,”people the power to share and make the world more open and connected.” Facebook wasn’t the first of its kind, but it was the best. Websites [...]

Social Media. It started as an Iphone application and has grown into one of my favorite websites. What exactly is Urbanspoon.com? It is an IAC/InterActiveCorp-owned restaurant information/recommendation service competing directly with OpenTable according to Wikipedia. I see it as a form of social media. People are able to post their own reviews…[Read more]

Marketing. Positioning. Put two and two together and you get success. (Generally Speaking) Apple’s Ipad was the first of its kind. A tablet that brought functions such as multimedia, web browsing, gaming, and productive applications all within a 9.7 inch display. Blackberry has recently released their own tablet. A very powerful device , that on…[Read more]

B. Edwards 2 Receptions 87 Yards 1 Touchdown 67 Yards Longest Reception Fairly impressive stats for a NFL receiver. How exactly do business ethics and sports relate to each other? Wide receiver Braylon Edwards of the New York Jets was charged with a DUI on September 21st, and played football on Sunday. The Jets’ management were, “very [...]

Anssi Vanjoki says using Android is like peeing in your pants for warmth. With all the class discussions about marketing of cars and the consumer’s preferences, I couldn’t help but come across Vanjoki’s statement regarding the android operating system. So what exactly does Vanjoki mean by, “Finnish boys who ‘pee in their pants’ for warmth in [...]