In my reconstruction of this advertisement I wanted to highlight the absurdity of a single company speaking for profit can claim that clinical studies prove all grandmothers right or wrong.
The “no questions asked” health care routine that treats symptoms rather than the root concern is dangerous due to much of the preventative care that regularly seeing a physician can bring. It also assumes that Vick’s has the audience’s best interests at heart, while the other companies are lying.
By capitalizing on intimate familial moments while reprimanding the viewer for not listening to their grandmother vicks is exploiting that audience and with my own analysis I was hoping to remind viewers to be acutely aware of the attempts of marketing executives who inevitably made this advertisement not to help or cure the common cold but to make a profit.
The use of science as a marketing tool has increasingly become a way for companies to profit off of their consumers ill health and as such they should be weary of the claims made by advertisements.
I wanted to keep the same tone of reprimanding and gentle nostalgia in order to create the same feelings of shaming and credibility that the writing seemingly has. My approach was not to discredit grandmothers in peoples eyes but to invite scrutiny of the intentions of the companies claiming to speak for them.