Natalie Boags Culture Jamming Assignment

Culture Jamming Assignment: ALDO Advertisement

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Original ad: I found this ad by ALDO shoes while searching online for shoes. At first I did not question how this ad could be problematic, using women’s bodies to sell products is normalized in our society. Half naked women are used to sell everything from shoes to milk to cars. These products have nothing to do with the female body, and yet companies use women with unrealistic body types because sex sells. Aldo is using model Lindsey Wixon’s “perfect” body and in doing so, ALDO is contributing to societies…read more


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