For my jammed advertisement, I wanted to highlight the harsh realities that men who take Viagra recreationally at a young age will likely face in the long run. I wanted the jammed advertisement to reveal the hidden facts behind the original advertisement that Viagra didn’t want the audience to realize. The new slogan “Man Down” communicates to the audience that taking this drug at a young age will actually cause severe health problems and also a more severe form of erectile-dysfunction at an older age. Therefore, trying to reach the purported socially accepted standard for men by taking drugs that enhance your sexual capabilities will ultimately do the exact opposite in the long run. The original advertisement fails to portray the negative side effects of the drug, rather it promotes taking risks in order to attain the socially accepted standard for men by using the slogan “Man Up”. That is why I felt as if the “Man Down” slogan would do a sufficient job of revealing the grim facts behind the recreational use of this drug at a young age.
The original advertisement tries to convey what the optimal male should look like and how the optimal male is confident with his sexual capabilities. However, with my jammed advertisement and the slogan “fake standards” underneath the hammer, I tried to invoke that in the real world there is no one appearance of an optimal male. Every man is optimal in their own way and should feel comfortable in their own skin. Men are born with hereditary qualities that they can’t change so why try to be something you weren’t meant to be. We as men need to break these social standards and shouldn’t let advertisements sway our perspectives of ourselves. We shouldn’t live up to the expectations of others, especially in a way that would be harmful to our health and well being. A company as large as Viagra shouldn’t be promoting the recreational use of drugs. They are ignoring the health concerns of young males by doing so and in my opinion this isn’t an ethical form of advertising.